Movie Microblog Marketing Based on the UID Deployment Model
Jin Zeng, Xiaonan Jin, Baotian Dong, Chunjiao Dong
Available Online January 2016.
- https://doi.org/10.2991/etmhs-16.2016.163How to use a DOI?
- movie; microblog marketing; UID deployment model
- With the rapid development of new media, a social media microblog platform has played an important role in the movie marketing. Compared with the ordinary screening model of the current movie microblog marketing, this paper established a UID(User Information Define) deployment model to achieve high exposure and high conversion by the choice of the crowd and appropriate materials delivery. The precision marketing examples of "Breakup Buddies" in Sina Weibo Data Center validates the rationality and availability of the model. The model provides theoretical basis and recommendations for microblog enterprise to develop new delivery system and improve existing delivery processes.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jin Zeng AU - Xiaonan Jin AU - Baotian Dong AU - Chunjiao Dong PY - 2016/01 DA - 2016/01 TI - Movie Microblog Marketing Based on the UID Deployment Model BT - 2016 2nd International Conference on Education Technology, Management and Humanities Science PB - Atlantis Press SP - 739 EP - 743 SN - 2352-5398 UR - https://doi.org/10.2991/etmhs-16.2016.163 DO - https://doi.org/10.2991/etmhs-16.2016.163 ID - Zeng2016/01 ER -