Movie Microblog Marketing Based on the UID Deployment Model

DOI

10.2991/etmhs-16.2016.163How to use a DOI?

Keywords

movie; microblog marketing; UID deployment model

Abstract

With the rapid development of new media, a social media microblog platform has played an important role in the movie marketing. Compared with the ordinary screening model of the current movie microblog marketing, this paper established a UID(User Information Define) deployment model to achieve high exposure and high conversion by the choice of the crowd and appropriate materials delivery. The precision marketing examples of "Breakup Buddies" in Sina Weibo Data Center validates the rationality and availability of the model. The model provides theoretical basis and recommendations for microblog enterprise to develop new delivery system and improve existing delivery processes.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jin Zeng
AU  - Xiaonan Jin
AU  - Baotian Dong
AU  - Chunjiao Dong
PY  - 2016/01
DA  - 2016/01
TI  - Movie Microblog Marketing Based on the UID Deployment Model
BT  - Proceedings of the 2016 2nd International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 739
EP  - 743
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-16.2016.163
DO  - 10.2991/etmhs-16.2016.163
ID  - Zeng2016/01
ER  -