Information and Strategies for Chinese Micro and Small Enterprises in Crowd funding Mode

DOI

10.2991/etmhs-16.2016.150How to use a DOI?

Keywords

crowdfunding; financing; M&S enterprises; information; strategy

Abstract

As the rise of Internet finance, more and more micro and small (M&S) enterprises apply new methods to overcome shortage of funds. Crowdfunding is one of them. This method is considered as an effective way to improve the efficiency of financing and alleviate the information asymmetry between investors and financiers. To many M&S enterprises, especially those in initial stages of pioneering, crowdfunding is both an opportunity and a challenge. Through this new and open financing mean, exploring valuable information, transforming information into competitive intelligence and drawing up a reasonable strategy are three important steps for seizing business opportunities.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zheshi Bao
PY  - 2016/01
DA  - 2016/01
TI  - Information and Strategies for Chinese Micro and Small Enterprises in Crowd funding Mode
BT  - Proceedings of the 2016 2nd International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 679
EP  - 681
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-16.2016.150
DO  - 10.2991/etmhs-16.2016.150
ID  - Bao2016/01
ER  -