Information and Strategies for Chinese Micro and Small Enterprises in Crowd funding Mode
Available Online January 2016.
- https://doi.org/10.2991/etmhs-16.2016.150How to use a DOI?
- crowdfunding; financing; M&S enterprises; information; strategy
- As the rise of Internet finance, more and more micro and small (M&S) enterprises apply new methods to overcome shortage of funds. Crowdfunding is one of them. This method is considered as an effective way to improve the efficiency of financing and alleviate the information asymmetry between investors and financiers. To many M&S enterprises, especially those in initial stages of pioneering, crowdfunding is both an opportunity and a challenge. Through this new and open financing mean, exploring valuable information, transforming information into competitive intelligence and drawing up a reasonable strategy are three important steps for seizing business opportunities.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zheshi Bao PY - 2016/01 DA - 2016/01 TI - Information and Strategies for Chinese Micro and Small Enterprises in Crowd funding Mode BT - 2016 2nd International Conference on Education Technology, Management and Humanities Science PB - Atlantis Press SP - 679 EP - 681 SN - 2352-5398 UR - https://doi.org/10.2991/etmhs-16.2016.150 DO - https://doi.org/10.2991/etmhs-16.2016.150 ID - Bao2016/01 ER -