Proceedings of the 2016 2nd International Conference on Education Technology, Management and Humanities Science

Application of marketing management thinking in our higher education

Authors
Zhiguo Fan, HaiJing Chai
Corresponding Author
Zhiguo Fan
Available Online January 2016.
DOI
https://doi.org/10.2991/etmhs-16.2016.132How to use a DOI?
Keywords
Marketing ideas;Higher Education ;Management Model
Abstract
Today's competitive education in our society increasingly fierce competition, especially in higher education. More and more colleges and universities began to apply marketing ideas to the management of higher education in the past, to make itself can survive and grow in a competitive environment.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2016 2nd International Conference on Education Technology, Management and Humanities Science
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2016
ISBN
978-94-6252-160-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/etmhs-16.2016.132How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zhiguo Fan
AU  - HaiJing Chai
PY  - 2016/01
DA  - 2016/01
TI  - Application of marketing management thinking in our higher education
BT  - 2016 2nd International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 591
EP  - 594
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-16.2016.132
DO  - https://doi.org/10.2991/etmhs-16.2016.132
ID  - Fan2016/01
ER  -