Application of marketing management thinking in our higher education

DOI

10.2991/etmhs-16.2016.132How to use a DOI?

Keywords

Marketing ideas;Higher Education ;Management Model

Abstract

Today's competitive education in our society increasingly fierce competition, especially in higher education. More and more colleges and universities began to apply marketing ideas to the management of higher education in the past, to make itself can survive and grow in a competitive environment.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhiguo Fan
AU  - HaiJing Chai
PY  - 2016/01
DA  - 2016/01
TI  - Application of marketing management thinking in our higher education
BT  - Proceedings of the 2016 2nd International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 591
EP  - 594
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-16.2016.132
DO  - 10.2991/etmhs-16.2016.132
ID  - Fan2016/01
ER  -