Application of marketing management thinking in our higher education
Zhiguo Fan, HaiJing Chai
Available Online January 2016.
- https://doi.org/10.2991/etmhs-16.2016.132How to use a DOI?
- Marketing ideas;Higher Education ;Management Model
- Today's competitive education in our society increasingly fierce competition, especially in higher education. More and more colleges and universities began to apply marketing ideas to the management of higher education in the past, to make itself can survive and grow in a competitive environment.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhiguo Fan AU - HaiJing Chai PY - 2016/01 DA - 2016/01 TI - Application of marketing management thinking in our higher education BT - 2016 2nd International Conference on Education Technology, Management and Humanities Science PB - Atlantis Press SP - 591 EP - 594 SN - 2352-5398 UR - https://doi.org/10.2991/etmhs-16.2016.132 DO - https://doi.org/10.2991/etmhs-16.2016.132 ID - Fan2016/01 ER -