Research of Marketing Capability and its Performance Influence Capability

DOI

10.2991/etmhs-16.2016.128How to use a DOI?

Keywords

Marketing Capability; Performance Influence Capability; Industry

Abstract

Currently, people lack common theory to explain features of the industrial environment (such as market volatility and technical volatility) dynamic capabilities and its impact on business performance for what will be the effect. By using adjustment model, this paper adopts developing countries-China's enterprises to explore the background of marketing capabilities and its impact on business performance. This paper extends and expands the enterprise resource theory, analyzes its application in a dynamic environment, while beyond the market-oriented framework, redefine the marketing capabilities and verify the customer value of intermediary role.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Du
PY  - 2016/01
DA  - 2016/01
TI  - Research of Marketing Capability and its Performance Influence Capability
BT  - Proceedings of the 2016 2nd International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 574
EP  - 577
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-16.2016.128
DO  - 10.2991/etmhs-16.2016.128
ID  - Du2016/01
ER  -