Research of Marketing Capability and its Performance Influence Capability
Available Online January 2016.
- https://doi.org/10.2991/etmhs-16.2016.128How to use a DOI?
- Marketing Capability; Performance Influence Capability; Industry
- Currently, people lack common theory to explain features of the industrial environment (such as market volatility and technical volatility) dynamic capabilities and its impact on business performance for what will be the effect. By using adjustment model, this paper adopts developing countries-China's enterprises to explore the background of marketing capabilities and its impact on business performance. This paper extends and expands the enterprise resource theory, analyzes its application in a dynamic environment, while beyond the market-oriented framework, redefine the marketing capabilities and verify the customer value of intermediary role.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Wei Du PY - 2016/01 DA - 2016/01 TI - Research of Marketing Capability and its Performance Influence Capability BT - 2016 2nd International Conference on Education Technology, Management and Humanities Science PB - Atlantis Press SP - 574 EP - 577 SN - 2352-5398 UR - https://doi.org/10.2991/etmhs-16.2016.128 DO - https://doi.org/10.2991/etmhs-16.2016.128 ID - Du2016/01 ER -