Study on the Brand Construction of Agricultural Products Geographical Indications

DOI

10.2991/essaeme-17.2017.445How to use a DOI?

Keywords

Geographical Indication, Agricultural Products, Brand

Abstract

To make the agricultural products competitive in the market, the construction of branding is a must. However, at present our country geographical indications of agricultural products brand construction still exist many problems, such as overlapping management department, brand consciousness is weak, product quality evaluation system and quality supervision system is not perfect and so on. This paper puts forward the brand orientation, effective coordination and establishment of reasonable operation mechanism to promote the sustainable development of agricultural brand.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Haiyan Liu
PY  - 2017/07
DA  - 2017/07
TI  - Study on the Brand Construction of Agricultural Products Geographical Indications
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.445
DO  - 10.2991/essaeme-17.2017.445
ID  - Liu2017/07
ER  -