Construction on Practical Teaching System for Marketing Specialty

DOI

10.2991/essaeme-17.2017.436How to use a DOI?

Keywords

marketing specialty, practical teaching system, construction principles, practical teaching strategies

Abstract

Practical teaching is an effective way to consolidate theoretical knowledge and deepen theoretical understanding. In view of the current practice teaching of marketing specialty in schools and teachers is not paying enough attention, the professional teachers generally lack the practical experience and the lack of systematic teaching practice. This paper based on constructivism theory, multiple intelligences theory and situational learning theory as a guide, follow the integrity, practical, standardized and orderly, comprehensive and forward-looking principle, to build a marketing professional practice teaching system, and put forward the marketing specialty to carry out practical teaching strategies. The research results of this paper make the practice teaching more theoretical and systematic, and the practice teaching idea is clearer, which can help to cultivate the high quality marketing talent.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shijie Zhang
PY  - 2017/07
DA  - 2017/07
TI  - Construction on Practical Teaching System for Marketing Specialty
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.436
DO  - 10.2991/essaeme-17.2017.436
ID  - Zhang2017/07
ER  -