Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)

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Cross-border - Integration - Newborn - Advertisement Design Cross-border Research in New Media Times

Authors
Hui Huang, Junjian Liu
Corresponding Author
Hui Huang
Available Online July 2017.
DOI
10.2991/essaeme-17.2017.346How to use a DOI?
Keywords
cross-border, integration, advertisement design
Abstract

Cross-border breaks barriers in expertise, skill, culture and other respects and integrates irrelevant elements with interpenetration. In this paper, it analyzes methods of advertisement design cross-border integration transformation (cross-technology sound & photo-electricity mixed experiential integration spreading, cross-art freehand sketching, sculpture, installation art integration spreading, integration spreading crossing game and software field, integration spreading crossing film industry field) and summarizes the cross-border advertising creative patterns of manifestation (cross-space and cross-technology advertising representation methods) starting from the causes of crossover design (various arts intermingling, changing technological updating and commercial design demand).

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2017
ISBN
978-94-6252-367-8
ISSN
2352-5398
DOI
10.2991/essaeme-17.2017.346How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Hui Huang
AU  - Junjian Liu
PY  - 2017/07
DA  - 2017/07
TI  - Cross-border - Integration - Newborn - Advertisement Design Cross-border Research in New Media Times
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.346
DO  - 10.2991/essaeme-17.2017.346
ID  - Huang2017/07
ER  -