Analysis of New Media Marketing Strategy under the Information Age

DOI

10.2991/essaeme-17.2017.314How to use a DOI?

Keywords

New Media, Marketing Strategy, Information Age

Abstract

The emergence of new media, changing the traditional marketing model of a single situation, enriched the form of marketing. Compared with the traditional marketing model, new media marketing is more concerned about the professional level of marketing staff. In addition, the new media marketing to information technology as a technical support, the use of network unbounded communication characteristics, weakened the marketing market segmentation, and promote international cooperation, so that the marketing market into the world. The concept of the world as a big market has also increased the market competition between enterprises, increasing the difficulty of marketing work. This paper will combine the specific definition of new media in the information age and the definition of new media marketing, and explore the strategies and strategies of new media marketing based on the information age.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chang Liu
PY  - 2017/07
DA  - 2017/07
TI  - Analysis of New Media Marketing Strategy under the Information Age
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.314
DO  - 10.2991/essaeme-17.2017.314
ID  - Liu2017/07
ER  -