Research on the Influencing Factors of the Agricultural Products Purchase Willingness

DOI

10.2991/essaeme-17.2017.173How to use a DOI?

Keywords

Dictyophora, Purchase Willingness, Influencing Factors

Abstract

The purchase intention is the subjective tendency of the consumer to choose a product and is proved to be an important indicator of the predicted consumption behavior. On the basis of the existing theory of purchase intention, this paper analyzes the influencing factors of the purchase intention of Dictyophora japonica, puts forward the hypothesis, collects the data, uses the Logistic regression model to analyze and verify the hypothesis, and obtain the individual And the family part of the factors, the attitude of consumers and the cognitive factors of Dictyophora, Dictyophora products and market factors, have a significant impact on the purchase price of Dictyophora. Finally, on the basis of data analysis, the relevant suggestions are put forward.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhengjie Zhang
AU  - Ju Chang
PY  - 2017/07
DA  - 2017/07
TI  - Research on the Influencing Factors of the Agricultural Products Purchase Willingness
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.173
DO  - 10.2991/essaeme-17.2017.173
ID  - Zhang2017/07
ER  -