Research on Profit Model of Long Tail Product in China's Video Websites

DOI

10.2991/essaeme-17.2017.109How to use a DOI?

Keywords

Long tail, Video website.

Abstract

China's video site industry mainly through direct advertising, membership services, subscription-on-demand and copyright sales to obtain revenue, although the development of many years still face the challenges of profitability. The application of long tail theory in management helps to improve the profitability of Internet companies and applies to the operation of video websites. The long-tail resource management mainly through the operating income and cost of sales of two factors affect the profitability of video sites, this paper for these two factors, it is recommended that enterprises should integrate the existing resources and improve the database information, optimize the search and recommendation engine and through large data Analysis of the user accurate delivery of search results, through the induction of the use of Matthew effect to change the head, and reshape the industrial chain, to explore new business models.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lin Shi
PY  - 2017/07
DA  - 2017/07
TI  - Research on Profit Model of Long Tail Product in China's Video Websites
BT  - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-17.2017.109
DO  - 10.2991/essaeme-17.2017.109
ID  - Shi2017/07
ER  -