The Innovation and Practice of the Course of Copywriting in Advertising

DOI

10.2991/emim-18.2018.135How to use a DOI?

Keywords

The writing of Advertising Copywriting; Course teaching; Innovation; Practice

Abstract

Advertising copy writing is a major course of advertising major in Colleges and universities. The traditional theory based teaching method can not reflect the practicality, applicability and comprehensiveness of the curriculum, so that students' learning enthusiasm is affected to a certain extent. This article will analyze the teaching methods and methods of the ad writing course, and then think about the innovation and practice of the writing of the copywriting.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - LiMing Zhang
PY  - 2018/08
DA  - 2018/08
TI  - The Innovation and Practice of the Course of Copywriting in Advertising
BT  - Proceedings of the 8th International Conference on Education, Management, Information and Management Society (EMIM 2018)
PB  - Atlantis Press
SP  - 673
EP  - 676
SN  - 2352-5398
UR  - https://doi.org/10.2991/emim-18.2018.135
DO  - 10.2991/emim-18.2018.135
ID  - Zhang2018/08
ER  -