Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)

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Research on Marketing Communication of E-sports Industry

--The Example of the Variety Show “We Are the Champions”

Authors
Boyang Zhou1, *
1College of Foreign Languages, Shandong Agricultural University, Tianjin, 301700, China
*Corresponding author. Email: 643186628@qq.com
Corresponding Author
Boyang Zhou
Available Online 21 June 2024.
DOI
10.2991/978-94-6463-441-9_3How to use a DOI?
Keywords
e-sports; online variety show; media communication
Abstract

After decades of development, the e-sports industry has been changing its communication format in recent years. Based on the analysis of the e-sports-themed online variety show “We Are the Champions”, we explore the characteristics of the online variety show’s presentation in the context of e-sports. With improvements and innovations in three areas - content set-up, broadcast set-up, and program marketing - “We Are the Champions” has the advantage of applying the e-sports theme to online variety shows. The eSports industry and the media industry, however, still have limitations in their future development.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
21 June 2024
ISBN
978-94-6463-441-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-441-9_3How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Boyang Zhou
PY  - 2024
DA  - 2024/06/21
TI  - Research on Marketing Communication of E-sports Industry
BT  - Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)
PB  - Atlantis Press
SP  - 19
EP  - 27
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-441-9_3
DO  - 10.2991/978-94-6463-441-9_3
ID  - Zhou2024
ER  -