Marketing Strategy Research for the Clothing Category on Mobile Terminal of E-commerce Platform

DOI

10.2991/emcs-17.2017.274How to use a DOI?

Keywords

E-commerce platform; The mobile terminal; Apparel category; The marketing strategy

Abstract

With the number of mobile Internet users increased year by year, the development of a trend which cannot be halted in mobile e-commerce, and mobile providers have been developing clothing clothing brand and jointly promote the e-commerce platform. This article is from the perspective of e-commerce platform, e-commerce platform to study the mobile side, that is, e-commerce platform mobile APP, the marketing strategy in the apparel category. The purpose of this study is to prove that not the clothing category marketing strategy business platform mobile terminal completely copy the PC side, there are different types of business platform, and different types of mobile terminal business platform has different marketing strategies in the clothing category.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ye Wang
PY  - 2017/03
DA  - 2017/03
TI  - Marketing Strategy Research for the Clothing Category on Mobile Terminal of E-commerce Platform
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 1406
EP  - 1411
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.274
DO  - 10.2991/emcs-17.2017.274
ID  - Wang2017/03
ER  -