Proceedings of the 2026 5th International Conference on Educational Innovation and Multimedia Technology (EIMT 2026)

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The Infusion of Traditional Chinese Medicine Culture into English Pedagogy: An Empirical Study on Advancing Curriculum-Based Ideological and Political Education

Authors
Xiaoqing Hu1, Jing Zhang1, *
1Chongqing University of Chinese Medicine, Chongqing, 402760, China
*Corresponding author. Email: 364164808@qq.com
Corresponding Author
Jing Zhang
Available Online 31 May 2026.
DOI
10.2991/978-94-6239-691-3_12How to use a DOI?
Keywords
English Language Teaching; Curriculum Ideology and Politics; Traditional Chinese Medicine (TCM) Culture
Abstract

Centering on the fundamental mission of “fostering virtue through education,” this study integrates language teaching with the educational philosophy of “moral cultivation” and the value of “great doctors with utmost sincerity.” Utilizing project-based learning and a blended online-offline teaching model, it embeds ideological and political education throughout the English teaching process. Through experimental methods, questionnaires, and semi-structured interviews, the findings indicate that a deeper exploration of Traditional Chinese Medicine (TCM) culture, supplemented with new ideological and political materials, can effectively assist students in acquiring English language knowledge, enhancing their cultural literacy, and realizing the educative function of the English discipline.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 5th International Conference on Educational Innovation and Multimedia Technology (EIMT 2026)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
31 May 2026
ISBN
978-94-6239-691-3
ISSN
2667-128X
DOI
10.2991/978-94-6239-691-3_12How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaoqing Hu
AU  - Jing Zhang
PY  - 2026
DA  - 2026/05/31
TI  - The Infusion of Traditional Chinese Medicine Culture into English Pedagogy: An Empirical Study on Advancing Curriculum-Based Ideological and Political Education
BT  - Proceedings of the 2026 5th International Conference on Educational Innovation and Multimedia Technology (EIMT 2026)
PB  - Atlantis Press
SP  - 105
EP  - 113
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6239-691-3_12
DO  - 10.2991/978-94-6239-691-3_12
ID  - Hu2026
ER  -