Building Evaluation Metrics for Shopping Applications Based on User Experience
- 10.2991/978-94-6463-024-4_4How to use a DOI?
- AHP hierarchical analysis; shopping app; user experience; evaluation indicators; online shopping
As user needs have changed in recent years, previous evaluation methods are no longer applicable to today’s user environment. This study aims to construct a user experience evaluation system for online shopping APPs and improve the efficiency of evaluation. Therefore, this study firstly reviews the current status of relevant research. Secondly, based on the theory of user experience and the characteristics of online shopping, the index elements of user experience evaluation are summarised and refined. Finally, the weights of the indicators at all levels of the user experience evaluation system were constructed using the AHP analysis model through the expert consultation method. Moreover, the consistency test was passed. Finally, a shopping APP user experience evaluation index was established with four primary indicators of interaction efficiency, interface comfort, platform reliability, and platform attractiveness and 16 secondary indicators as the core. The research results will theoretically contribute to the user experience evaluation system of online shopping.
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Cite this article
TY - CONF AU - Chao Zhou AU - Yanyun Yu AU - Bolin Li PY - 2022 DA - 2022/12/12 TI - Building Evaluation Metrics for Shopping Applications Based on User Experience BT - Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022) PB - Atlantis Press SP - 30 EP - 37 SN - 2589-4900 UR - https://doi.org/10.2991/978-94-6463-024-4_4 DO - 10.2991/978-94-6463-024-4_4 ID - Zhou2022 ER -