Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)

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Research on Guilin Tourism Image Based on LDA

Authors
Changli Huang1, 2, *, Yanling Huang1, 2
1College of Tourism and Landscape Architecture, Guilin University of Technology, Guilin, Guangxi, China
2Institute of Guangxi Tourism Industry, Guilin, Guangxi, China
*Corresponding author. Email: huangchanglihq@163.com
Corresponding Author
Changli Huang
Available Online 12 December 2022.
DOI
10.2991/978-94-6463-024-4_10How to use a DOI?
Keywords
LDA model; sentiment analysis method; tourism perception image; “cognition-emotion” model
Abstract

The image of a tourist destination is the core factor in the formation of a city’s tourist image, and is also a key factor in the decision-making of tourist attractions managers. This research takes Guilin tourist city as the research object, takes travel notes crawled by Ctrip travel website as the research data, uses LDA theme model and sentiment analysis method, based on the two-dimensional model of “cognition-emotion” constructed based on the image of tourist destination, to discuss Cognitive Image and Emotional Image of Guilin Tourism Purpose. The results show that: according to the LDA model, six major topics, namely, tourism landscape, local cuisine, entertainment activities, tourism services, commercialization degree, and experience perception of Guilin tourist city are the main image attributes perceived. The positive emotional tendency of tourists’ comments accounted for 61%, indicating that tourists’ overall perception of the image of Guilin tourist destinations is satisfied and recognized.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
12 December 2022
ISBN
978-94-6463-024-4
ISSN
2589-4900
DOI
10.2991/978-94-6463-024-4_10How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Changli Huang
AU  - Yanling Huang
PY  - 2022
DA  - 2022/12/12
TI  - Research on Guilin Tourism Image Based on LDA
BT  - Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)
PB  - Atlantis Press
SP  - 78
EP  - 84
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-024-4_10
DO  - 10.2991/978-94-6463-024-4_10
ID  - Huang2022
ER  -