Minangkabau Culture and its Implementation at Padang Restaurant Management in Yogyakarta Indonesia

DOI

https://doi.org/10.2991/coema-17.2017.28How to use a DOI?

Keywords

Minangkabau culture, Yogyakartaculture, entrepreneurship, business competence and business performance

Abstract

The research was intended to identify the cultural factors that influenced entrepreneurship, business skills, and performance of Padang restaurant business in Yogyakarta Special Region. It is expected that the research will directly encourage entrepreneurship in Indonesia and provide a solution to the employment and unemployment rates in Indonesia and particularly in Yogyakarta. The research objects were Padang restaurants who already have a business license. The reason for choosing Yogyakarta as the setting was because Yogyakarta represents a student city and a tourist destination. Its population consists of diverse ethnic groups and 60% of the regional revenue comes from tourism where one of the tourism facilities is restaurant. Padang Restaurant has been developing rapidly in Yogyakarta area. The number of respondents were 50 Padang restaurant owners. The research instrument was a questionnaire and the data were analyzed by employing anayized deskriptive. The research result shows that Minangkabau culture and Yogyakarta culture significantly affects the entrepreneurship, business capabilities, and business performance; whereas entrepreneurship does not significantly affect the capability of business to performance.

Open Access

This is an open access article distributed under the CC BY-NC license.