Research on the Promotion of CCP to Conventional Industries— Taking Rizhao Green Tea as an Example

DOI

10.2991/ceed-18.2018.78How to use a DOI?

Keywords

Rizhao Green Tea; CCP; Packaging Design; Conventional Industries

Abstract

As a representative industry in the new stage of economic development, China’s modern CCP can increase added value and further upgrading and development of conventional industries after its integration with them. Rizhao Green Tea is lack of related products with poor exploitation consciousness. Its cultural value, technological value, tourism value, recreational value and health value fail to develop well. Without being recognized in the market, the CCP extended from green tea cannot reflect its unique advantages with the identical and rough packaging design. China’s conventional packaging design principles should take ethos as the root, natural law as the theory, innovation and development as the goal, conducting in-depth reform and development in modern packaging design on the basis of inheriting and drawing lesson from traditional culture to enrich cultural deposits and enhance cultural value of the commodities. The expansion of the CCI has become a new engine in tourism.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liu Yu-chen
AU  - Liu Zhu
PY  - 2018/12
DA  - 2018/12
TI  - Research on the Promotion of CCP to Conventional Industries— Taking Rizhao Green Tea as an Example
BT  - Proceedings of the 1st International Conference on Contemporary Education and Economic Development (CEED 2018)
PB  - Atlantis Press
SP  - 397
EP  - 403
SN  - 2352-5398
UR  - https://doi.org/10.2991/ceed-18.2018.78
DO  - 10.2991/ceed-18.2018.78
ID  - Yu-chen2018/12
ER  -