Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2024)

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24 articles
Proceedings Article

Peer-Review Statements

Ika Zutiasari, Dede Rusmana, Muhammad Fuad
All of the articles in this proceedings volume have been presented at the 3rd Business Innovation Sustainability and Technology International Conference (BISTIC) 2024 during 1 day on 25th July, 2024 by online. These articles have been peer reviewed by the members of the Scientific Committee and approved...
Proceedings Article

Marketing Management Strategy Alternative for MSMEs

Satay Culinary Business in Malang City

Buyung Adi Dharma, Andik Setiawan
The success of a company is determined by management strategies that are in accordance with the times, product quality that meets consumer needs, and prices that meet consumer expectations, can be the possibility of consumers to make purchases of the products or services offered. This research study...
Proceedings Article

Digital Worksheet for Students to Increase Learning Motivation of Class XI Students Concentration Of Retail Business Expertise in Business Communication Elements

Camelia Dwi Yuliana Putri, Ika Zutiasari
Research and Development of Digital LKPD provides convenience for teachers and students in the teaching and learning process in the classroom. The purpose of this study is to create a Digital Student Worksheet (LKPD Digital) product because it is not only able to increase student interest but also be...
Proceedings Article

Market Concentration and Firm Performance of Manufacturing Companies

Feny Ilmiah Wulandari, Yuli Soesetio
This research aims to analyze the impact of market concentration, financial risk, return on assets, debt policy, and company size on the performance of companies in the manufacturing industry. The study covered all manufacturing sector companies over an 11-year period from 2009 to 2020, encompassing...
Proceedings Article

The Influence of Social Media Marketing on Brand Loyalty Through Brand Awareness on Instagram Coffee Shop Account Followers

Rayie Tariaranie Wiraguna, Sania Ayu Tamara, Helen Atris Romadhona Kuswandi Putri
This study aims to describe the knowledge and explanation of whether social media marketing influences brand loyalty through brand awareness for followers of the Starbucks Indonesia Instagram account. Data is processed using quantitative methods of descriptive and explanatory types. The data analysis...
Proceedings Article

Intention to Purchase Halal Fashion Products Among Muslim Students in Malang

Nurasiyah Nurasiyah, Raisa Fitri
This study aims to investigate how halal brand image influences purchase intention of halal fashion products, mediated by halal brand perceived quality and halal brand trust. The population of this study was Muslim students in Malang City and Regency. The sample was collected using a purposive sampling...
Proceedings Article

Learning Innovation in the Digital Age: Improving Digital Competence with Kodular-assisted Zapraz

Andi Basuki, Chitra Resmi
The low digital competence of students is due to the absence of technology utilisation in the learning process. Technology-based learning media can create learning to be more effective and can attract students’ interest. This study aims to produce Kodular-assisted Zapraz learning media and has been validated...
Proceedings Article

Brand Power: The Ability of Brands to Influence Consumer Behaviour

Harsya Bayu Prayustio, Ita Prihatining Wilujeng
This article discusses the importance of understanding and measuring brand power in an increasingly competitive market landscape. Brand power encompasses meaningfulness, differentiation, and salience, which influence consumer behavior and engagement. A strong brand power can enhance customer loyalty,...
Proceedings Article

Woman on Board: Does It Matter in Tax Avoidance? The Mediation Role of ESG Performance

Ramadhani Kembang Arum Lestari, Nurika Restuningdiah
This study aims to analyze the effect of tax avoidance on ESG performance, with a specific focus on the role of women on boards. We investigate whether the presence of women on boards mediates the relationship between tax avoidance and ESG performance in mining companies listed on IDX from 2019 to 2021....
Proceedings Article

Empowerment of Women in Rural Areas of Asia: Affirming Sustainable Solutions vis-à-vis Technology

Cesya Rizkika Parahiyanti, Siddhartha Paul Tiwari
In the aftermath of the pandemic, rural Asia is experiencing a rapid transition as large-scale investments are being made to increase productivity, technological advances are being implemented, and sustainable tools and methods are being applied. Transitions of this nature will benefit the rural economy...
Proceedings Article

The Effect of Entrepreneurship Education, Self Efficacy, and Locus Of Control on Student Entrepreneurial Interest

Reneisha Adienda Putri Prasetyo, Jefry Aulia Martha
Entrepreneurship is a direct support in business life such as seizing opportunities and creating new products. Entrepreneurial interest increases in response to many factors that affect entrepreneurial interests. The purpose of this study is to develop an understanding of entrepreneurship education,...
Proceedings Article

Brand Awareness as a Bridge: Connecting E-WoM and Purchase Decisions for TikTokShop Perfumes

Amanda Nur Fadhillah, Agus Hermawan
This research investigates the impact of viral marketing and electronic word-of-mouth (e-WoM) on consumer decisions to purchase HMNS perfumes, with a focus on the mediating role of brand awareness. A quantitative approach with an explanatory design was used, collecting data from 195 respondents through...
Proceedings Article

Confirmatory Analysis as a Tool for Forming Financial Inclusion, Financial Well-being, and Business Sustainability of MSMEs in the East Java Handicraft Export Sector

Ratnawati Ratnawati, M. Taufiq Noor Rokhman, Ayu Agus Tya Ningsih
The contribution of small and medium firms to enhancing the economic wellbeing of the community is substantial. Micro, Small, and Medium Enterprises (MSMEs) are fundamental to the nation’s attainment of economic stability. Enhancing financial well-being and sustainability has emerged as a primary objective,...
Proceedings Article

Indicators for Forming Financial Independence, Social Capital and Human Capital Group of Women Fishermen at Balekambang-Kondangmerak Beach, Malang Regency, East Java

Ayu Agus Tya Ningsih, Sukma Perdana
The significance of coastal women or fishermen’s wives in coastal communities lies in their position and role within the sexual division of labour. They actively contribute to socio-economic activities on land within fishing villages. Female fishermen’s degree of financial autonomy is impacted by elements...
Proceedings Article

The Digital Transformation: Exploring Innovation’s Impact on SME Competency and Sustainability in the Digital Age

Faisol Faisol, Sigit Puji Winarko, Sri Aliami
This research investigates the role of innovation in diving the business competency and relational competency on the sustainability of SMEs in the digital era. We use data from shared questionnaires distributed to 152 owners of small and medium businesses in clusters located in East Java Indonesia. To...
Proceedings Article

Increasing Green Consumer Behavior through Optimizing the Sukorame Waste Management System (SIMPOSKO) to Support SDG’s

Restin Meilina, Basthoumi Muslih, Natassya Adelia Candradhita Leonard
Waste is a problem that can threaten sustainability. In Kediri City, waste generated from households and businesses reaches 140 tons every day. One of the efforts to overcome this is through technological called the Sukorame Waste Processing Management System (SIMPOSKO) which has educational features,...
Proceedings Article

Modeling Entrepreneurial Interests Students of Management Study Program UNP Kediri based on Digital Literacy and E-commerce Usage

Margareta Shintaro, Amin Tohari
The development of information and communication technology has changed various aspects of life, one of which is the world of business and entrepreneurship. Nowadays, digital literation is the main key that must be owned by an entrepreneur. Not only that, the presence of e-commerce has also helped business...
Proceedings Article

Sustainable Tourism Development Strategy through Hyperlocal Communication in Joho Tourism Village

Risma Dwi Jayanti, Rino Sardanto
Indonesia has more than 83 thousand villages spread throughout the region with decent tourism potential to be developed. These various natural potentials make each region have diverse tourism potentials and become a typical tourist destination that needs to be developed through the development and optimization...
Proceedings Article

The accessibility of investment in MSMEs as seen from the influence of financial literacy, income, and financial behavior of MSME business actors in Ponorogo Regency

Adam Nugraha Dyla Putra, Yuli Agustina, Heri Praktikto, Achmad Murdiono
Saving for the future is the primary goal of investors. This study aims to contribute to the theory and provide additional references for investing in investment. This research examines the influence of financial literacy and income on investment decisions, with financial behavior as an intervening variable....
Proceedings Article

Financial Ratio and Price Earnings Ratio: Analysis of Technology Companies Listed on the IDX

Widya Nur Rochmah, Fadia Zen, Lulu Nurul Istanti, Yuli Agustina
This study is a quantitative causality study which aims to investigate the relationship between Return on Equity Ratio, Current Ratio, and Debt to Equity Ratio with Price Earnings Ratio, with a focus on technology sector companies listed on the IDX from 2020 to 2023. Using SPSS 27, the study employs...
Proceedings Article

Women Entrepreneurs in the Crafts Industry: The Impact of Gender Stereotypes, Social Support, and Self-Efficacy on Entrepreneurial Intention

Galih Arung Prastiwi, Della Ayu Zonna Lia
The objective of this research is to examine the influence of gender stereotype perceptions and the availability of perceived social support on the entrepreneurial intentions of women, with self-efficacy serving as mediating variable, within the context of female artisans engaged in Batu City’s small...
Proceedings Article

Development of Chatbot Learning Media C4 Integrated Retail Business Material to Improve Learning Outcomes

Eka Putri Surya, Rachmad Hidayat
The retail business is an important industrial sector but requires a strong understanding of its concepts and strategies within the scope of formal vocational high school education. Innovative and effective learning media technology is needed to improve learning and improve student learning outcomes....
Proceedings Article

Impulse Buying Tendency Moderates Financial Knowledge and Self Control in Nomadic Students Using Shopee Paylater

Vidias Fatmawatie Anggraeni, Fadia Zen, Subagyo, Lulu Nurul Istanti
Financial management behavior has been a critical concern in recent years, as evidenced by the widespread use of Shopee Paylater among students. Individuals who do not comprehend the hazards of paylater and do not adequately mitigate the risk of default can put users in debt. Financial management is...
Proceedings Article

Green Marketing and Environmental Knowledge as a Drivers of Green Purchase Behavior: A Study of Instagram Followers of Thriftshop in Malang

Muhammad Rizky Rahmasmara Putra, Titis Shinta Dhewi
The purpose of this study is to address issues surrounding the existence of products that are deemed greener and more ecologically friendly than those found at secondhand stores. The quick fashion movement, which has detrimental effects on the environment and the sustainability of natural resources,...