Development of Chatbot Learning Media C4 Integrated Retail Business Material to Improve Learning Outcomes

DOI

10.2991/978-94-6463-576-8_22How to use a DOI?

Keywords

Development; Learning; C4; Chatbot

Abstract

The retail business is an important industrial sector but requires a strong understanding of its concepts and strategies within the scope of formal vocational high school education. Innovative and effective learning media technology is needed to improve learning and improve student learning outcomes. The purpose of this study is to produce interactive Chatbot-based learning media on C4 integrated retail business material, determine the feasibility level of learning media, and determine the level of effectiveness of student learning outcomes. The method used is the Borg and Gall research and development model. The field trial subjects were 33 class XII BDP students at SMKN 1 Boyolangu. The results of the analysis of the validity of the media expert obtained a score of 92% and the results of the analysis of the validity of the material expert obtained a figure of 86.5% with a very valid category. The results of the analysis of student responses obtained 88% in the very easy category. The results of the effectiveness test show the value of Sig. 0.000 < 0.05 then H0 is rejected and Ha is accepted. This shows that the use of Chatbot as an effective learning medium for improving student learning outcomes. Effectiveness is achieved through the application of the C4 learning model which links knowledge and skills to improve students’ understanding and mastery of the material. Recommendations for further research are wider trials involving more students and different educational institutions.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Eka Putri Surya
AU  - Rachmad Hidayat
PY  - 2024
DA  - 2024/11/19
TI  - Development of Chatbot Learning Media C4 Integrated Retail Business Material to Improve Learning Outcomes
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2024)
PB  - Atlantis Press
SP  - 252
EP  - 262
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-576-8_22
DO  - 10.2991/978-94-6463-576-8_22
ID  - Surya2024
ER  -