Modeling Entrepreneurial Interests Students of Management Study Program UNP Kediri based on Digital Literacy and E-commerce Usage

DOI

10.2991/978-94-6463-576-8_17How to use a DOI?

Keywords

Digital literacy; E-commerce; Entrepreneurial Interests

Abstract

The development of information and communication technology has changed various aspects of life, one of which is the world of business and entrepreneurship. Nowadays, digital literation is the main key that must be owned by an entrepreneur. Not only that, the presence of e-commerce has also helped business development more rapidly. Kediri City is one of the cities that shows considerable potential in the development of entrepreneurship among students. However, not all students have utilized digital literacy and the use of e-commerce properly to develop or start a business. Therefore, this study aims to analyze the effect of digital literacy and the use of e-commerce on entrepreneurial interest among students, especially students of management study program in Universitas Nusantara PGRI Kediri who are familiar with the field of entrepreneurship but still need in-depth case studies related to their interest in entrepreneurship. The approach in this study uses a quantitative approach, which examines the relationship between exogenous variables and endogenous variables. The analysis used in testing the model and hypothesis is Structural Equation Modeling (SEM) analysis SmartPLS program. The SEM results of this study concluded that Digital Literacy and E-Commerce have a significant and positive impact on the Entrepreneurial Interests Students of Management Study Program in Universitas Nusantara PGRI Kediri.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Margareta Shintaro
AU  - Amin Tohari
PY  - 2024
DA  - 2024/11/19
TI  - Modeling Entrepreneurial Interests Students of Management Study Program UNP Kediri based on Digital Literacy and E-commerce Usage
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2024)
PB  - Atlantis Press
SP  - 184
EP  - 193
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-576-8_17
DO  - 10.2991/978-94-6463-576-8_17
ID  - Shintaro2024
ER  -