Halalan.Id: Design and Build Halal Tourism Application to Develop Halal Smart City in East Java

DOI

10.2991/aebmr.k.211115.027How to use a DOI?

Keywords

Halal Tourism; TAM; Islamic Halal Industry

Abstract

The global tourism industry is aware of the significant development of Halal Tourism, both supported by practitioners and researchers. The support from these two perspectives gives rise to strategies to develop Halal Tourism product services based on Islamic Law (Shariah Law). One form of supporting tourism development is the development of digital applications that support the halal tourism industry. This study will examine the readiness of the people of East Java to the use of technology and information. This study focuses on changing from a manual-based marketing process to electronic smartphone-based marketing connected to the internet. The study results found that internal factors, Perceived Usefulness (PU) and Perceived Ease of Use (PE), were partially influential and significant in digital technology in East Java society, but internal factors on Perceived Ease of Use had no influence on digital technology in East Java society.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Andro Agil Nur Rakhmad
AU  - Wahyu Nur Hidayat
PY  - 2021
DA  - 2021/11/23
TI  - Halalan.Id: Design and Build Halal Tourism Application to Develop Halal Smart City in East Java
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
PB  - Atlantis Press
SP  - 189
EP  - 194
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211115.027
DO  - 10.2991/aebmr.k.211115.027
ID  - Rakhmad2021
ER  -