Rural Tourism Perspectives on Digital Innovation: Small Enterprises in Indonesia

DOI

10.2991/aebmr.k.211115.010How to use a DOI?

Keywords

rural tourism; digital innovation; small enterprises; SMEs

Abstract

The study explored the nature of digital transformation in rural areas and reflected on opportunities and challenges for small and medium sized enterprises (SMEs) in rural tourism areas. Digital infrastructure is the foundation for digital innovation and, as such, ambitious broadband connectivity targets have been set by all areas. Ensuring equal access to infrastructure for all is a crucial step towards bridging the urban-rural digital divide. Alongside the need for tailor-made approaches within different sectors, it is crucial to develop locally-anchored initiatives to support SMEs in rural areas to engage with digitalisation. Getting over this hurdle requires initiatives that take a company-centred approach and promote mutually beneficial collaboration.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Lulu Nurul Istanti
PY  - 2021
DA  - 2021/11/23
TI  - Rural Tourism Perspectives on Digital Innovation: Small Enterprises in Indonesia
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
PB  - Atlantis Press
SP  - 70
EP  - 75
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211115.010
DO  - 10.2991/aebmr.k.211115.010
ID  - Istanti2021
ER  -