Proceedings of the 1ST Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA 2023)

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Unveiling the Power of Fundamental Analysis: Exploring the Influence of Representative Bias on Stock Investment Decisions

Authors
Chairil Afandy1, *, Intan Zoraya2, Ridwan Nurazi3, Baihaqi Baihaqi4
1Faculty of Economics and Business, Universitas Bengkulu, Bengkulu, Indonesia
2Faculty of Economics and Business, Universitas Bengkulu, Bengkulu, Indonesia
3Faculty of Economics and Business, Universitas Bengkulu, Bengkulu, Indonesia
4Faculty of Economics and Business, Universitas Bengkulu, Bengkulu, Indonesia
*Corresponding author. Email: caffandi@unib.ac.id
Corresponding Author
Chairil Afandy
Available Online 21 December 2023.
DOI
10.2991/978-94-6463-328-3_6How to use a DOI?
Keywords
Fundamental Analysis; Representative Bias; Stock Investment Decision
Abstract

This study aims to investigate the contribution of representative bias on stock investment decisions. It also focuses on examining the role of fundamental analysis performed by investors in making stock investment decisions. The study adopts a quantitative approach and employs a survey design. The population of this study consists of stock investors in Bengkulu Province, with a sample size of 395 stock investors. Purposive sampling technique is used to select the sample. The data collected for this research is primary data obtained through an online questionnaire. The data analysis method used is moderating regression analysis (MRA). The results of this study indicate that representative bias has a significant impact on stock investment decisions. Furthermore, the study reveals that the fundamental analysis conducted by investors weakens the influence of representative bias on stock investment decisions.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1ST Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
21 December 2023
ISBN
978-94-6463-328-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-328-3_6How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chairil Afandy
AU  - Intan Zoraya
AU  - Ridwan Nurazi
AU  - Baihaqi Baihaqi
PY  - 2023
DA  - 2023/12/21
TI  - Unveiling the Power of Fundamental Analysis: Exploring the Influence of Representative Bias on Stock Investment Decisions
BT  - Proceedings of the 1ST Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA 2023)
PB  - Atlantis Press
SP  - 46
EP  - 52
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-328-3_6
DO  - 10.2991/978-94-6463-328-3_6
ID  - Afandy2023
ER  -