Does Triple Bottom Line and Circular Economy Effective in CSR Program? Danone AQUA Practice in Indonesia
- DOI
- 10.2991/978-94-6463-328-3_22How to use a DOI?
- Keywords
- Corporate Social Responsibility; CSR; Triple Bottom Line; Circular Economy; Plastics-Wise; Plastics Waste
- Abstract
Corporate social responsibility (CSR) initiatives are a way for companies to show their concern for the community in which they operate as well as a visible example of how they adhere to regulations. This research investigates a company’s CSR strategy to address environmental issues, specifically plastic waste, using a triple-bottom-line and circular economy approach using a GRI ISO 26000 standard perspective. A qualitative case study was carried out to evaluate the implementation of a plastics-wise CSR program. In-depth interviews were held with Danone-AQUA stakeholders and environmental activists. The analysis reveals that the CSR program concentrating on plastics coincides with Danone-AQUA’s core business and sustainability goals. Danone-AQUA has been acknowledged for implementing CSR initiatives based on the triple bottom line and circular economy guidelines and leading efforts to address plastic waste in Indonesia. This paper presents a case study that integrates the triple bottom line and circular economy approaches to evaluate the effectiveness of a CSR program. Additionally, it offers a framework for future studies on CSR evaluation. The study conveys guidance to professionals on measuring achievement in CSR programs and suggests possible enhancements.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Willy Abdillah AU - Delly Nofiani AU - Chika Nur Rachma Koeswandi PY - 2023 DA - 2023/12/21 TI - Does Triple Bottom Line and Circular Economy Effective in CSR Program? Danone AQUA Practice in Indonesia BT - Proceedings of the 1ST Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA 2023) PB - Atlantis Press SP - 182 EP - 190 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-328-3_22 DO - 10.2991/978-94-6463-328-3_22 ID - Abdillah2023 ER -