Does Triple Bottom Line and Circular Economy Effective in CSR Program? Danone AQUA Practice in Indonesia

DOI

10.2991/978-94-6463-328-3_22How to use a DOI?

Keywords

Corporate Social Responsibility; CSR; Triple Bottom Line; Circular Economy; Plastics-Wise; Plastics Waste

Abstract

Corporate social responsibility (CSR) initiatives are a way for companies to show their concern for the community in which they operate as well as a visible example of how they adhere to regulations. This research investigates a company’s CSR strategy to address environmental issues, specifically plastic waste, using a triple-bottom-line and circular economy approach using a GRI ISO 26000 standard perspective. A qualitative case study was carried out to evaluate the implementation of a plastics-wise CSR program. In-depth interviews were held with Danone-AQUA stakeholders and environmental activists. The analysis reveals that the CSR program concentrating on plastics coincides with Danone-AQUA’s core business and sustainability goals. Danone-AQUA has been acknowledged for implementing CSR initiatives based on the triple bottom line and circular economy guidelines and leading efforts to address plastic waste in Indonesia. This paper presents a case study that integrates the triple bottom line and circular economy approaches to evaluate the effectiveness of a CSR program. Additionally, it offers a framework for future studies on CSR evaluation. The study conveys guidance to professionals on measuring achievement in CSR programs and suggests possible enhancements.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Willy Abdillah
AU  - Delly Nofiani
AU  - Chika Nur Rachma Koeswandi
PY  - 2023
DA  - 2023/12/21
TI  - Does Triple Bottom Line and Circular Economy Effective in CSR Program? Danone AQUA Practice in Indonesia
BT  - Proceedings of the 1ST Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA 2023)
PB  - Atlantis Press
SP  - 182
EP  - 190
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-328-3_22
DO  - 10.2991/978-94-6463-328-3_22
ID  - Abdillah2023
ER  -