Proceedings of the Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021)

Planning and Strategy for Industrial Development Based on Superior Products in Pangkalpinang City

Authors
Reniati Reniati1, *, Rostiar Sitorus2, Denny Syaputra3
1,2,3Universitas Bangka Belitung, Indonesia
*Corresponding Author. Email : reniatiubb@gmail.com
Corresponding Author
Reniati Reniati
Available Online 31 January 2022.
DOI
10.2991/aebmr.k.220128.037How to use a DOI?
Keywords
Planning; Industrial Development Strategy; Analytical Hierarchy Process; SWOT Analysis
Abstract

This study aims to determine the priority superior product of Pangkalpinang City and its development strategy, concerning the preparation of the Regional Industrial Development Plan. In determining the superior product through 2 (two) stages, namely the identification of the leading processing industry subsector, then the superior product is identified based on the superior processing industry subsector. In determining the priority of superior product alternatives, the Analytical Hierarchy Process (AHP) is used. Based on the results of the AHP analysis, it was determined that processed food products made from fish raw materials such as shredded, Surimi, Fish Oil, key citrus drink products and fertilizers as well as fish feed and biodegradable packaging were the flagship products of Pangkalpinang City. Furthermore, the product development strategy is formulated using a SWOT analysis.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
31 January 2022
ISBN
978-94-6239-524-4
ISSN
2352-5428
DOI
10.2991/aebmr.k.220128.037How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Reniati Reniati
AU  - Rostiar Sitorus
AU  - Denny Syaputra
PY  - 2022
DA  - 2022/01/31
TI  - Planning and Strategy for Industrial Development Based on Superior Products in Pangkalpinang City
BT  - Proceedings of the Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021)
PB  - Atlantis Press
SP  - 285
EP  - 292
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220128.037
DO  - 10.2991/aebmr.k.220128.037
ID  - Reniati2022
ER  -