Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)

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Research on the Application of Smart Technology in China Budget Hotels Based on Quantitative Analysis

--A Case Study of the Vienna Hotel

Authors
Zhiyu Zhang1, Qifeng Yin2, 3, Zixin Huang4, Yanhong Liu3, 4, *
1Industrial Development Research Center of Sichuan University, Chengdu, China
2Faculty of Economics and Business Administration, Yibin University, Yibin, China
3Business School of Sichuan University, Chengdu, China
4School of Physical Education, Shenzhen University, Shenzhen, China
*Corresponding author. Email: lucyliu@szu.edu.cn
Corresponding Author
Yanhong Liu
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-102-9_129How to use a DOI?
Keywords
China Budget hotels; the Vienna hotels; Smart technology; Quantitative analysis
Abstract

Due to the fierce market competition and the heavy impact of Covid-19, budget hotels are facing great challenges. In order to maintain competitiveness, it is necessary for budget hotels to have a smart technology solution system from a customer perspective in order to win customers at a relatively low cost. This study takes the Vienna hotel in China as a case study to investigate the customer characteristics of budget hotels. A total of 310 questionnaires were collected from an online survey, and quantitative analyses were used to assess 15 hotel service items, 8 customer suggestions, 6 information channels, and a series of hotel selecting criteria of customers and potential customers. The findings show that the speed of check-in/out and considerate staff service; the marketing; the facilities and safety are the most important aspects that need to be upgraded with smart technology. We include these critical and valuable elements in the customer preference model diagram. Based on this model diagram, a smart technology application system is proposed in which there are three sub-systems, including smart facilities system, smart marketing system and smart service system. The detailed designs of each subsystem include technology applications such as room facilities controlled by voice commend; facial images and room card identification system, smart robot delivery, smart facilities with digital games, virtual tours and smart fitness functions; virtual experience based on live streaming and VR technology; synchronous virtual interaction on social media platforms; surrounding information promotion based on the GPS and mobile technology.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
29 December 2022
ISBN
10.2991/978-94-6463-102-9_129
ISSN
2589-4900
DOI
10.2991/978-94-6463-102-9_129How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhiyu Zhang
AU  - Qifeng Yin
AU  - Zixin Huang
AU  - Yanhong Liu
PY  - 2022
DA  - 2022/12/29
TI  - Research on the Application of Smart Technology in China Budget Hotels Based on Quantitative Analysis
BT  - Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
PB  - Atlantis Press
SP  - 1253
EP  - 1262
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-102-9_129
DO  - 10.2991/978-94-6463-102-9_129
ID  - Zhang2022
ER  -