Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)

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Research on the relationship between sharing behavior and turnover intention in WeChat Moments with organizational identity as a mediating variable

Authors
Jing Xiao1, Zhang Sun2, *, Ermei Zhang3
1School of Biomedical Engineering, Xinhua University, Guangzhou, China
2School of Management, Guangzhou Xinhua University, Guangzhou, China
3Major in Business Administration, Guangzhou Xinhua University, Guangzhou, China
*Corresponding author. Email: zhangsbu@xhsysu.edu.cn
Corresponding Author
Zhang Sun
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-102-9_155How to use a DOI?
Keywords
Sharing Behavior; Organizational Identity; Turnover Intention; SEM Model; Regression analysis
Abstract

The employee turnover rate has significantly affected the stability of the organization. Because human behavior is elusive, for managers of enterprises, maintaining the stability of the organization and minimizing the loss of turnover has become one of the important contents of managers' work. Based on this mediating variable of organizational identity, this paper explores the mechanism of employees WeChat Moments sharing behavior and turnover intention. By selecting on-the-job employees as the research objects, the analysis using SPSS22 and AMOS shows that (1) sharing behavior is positively correlated with organizational identity; (2) sharing behavior is negatively correlated with turnover intention; (3) organizational identity is negatively correlated with turnover intention; (4) Organizational identity mediates the relationship between sharing behavior and turnover intention

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
29 December 2022
ISBN
10.2991/978-94-6463-102-9_155
ISSN
2589-4900
DOI
10.2991/978-94-6463-102-9_155How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jing Xiao
AU  - Zhang Sun
AU  - Ermei Zhang
PY  - 2022
DA  - 2022/12/29
TI  - Research on the relationship between sharing behavior and turnover intention in WeChat Moments with organizational identity as a mediating variable
BT  - Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
PB  - Atlantis Press
SP  - 1482
EP  - 1491
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-102-9_155
DO  - 10.2991/978-94-6463-102-9_155
ID  - Xiao2022
ER  -