Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)

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Study on the Influencing Factors of Tourists' Willingness to Revisit the Forest Health and Wellness Tourism

Authors
Linjun He1, *, Changtai Lu1, Zhiping Zheng1, Weiyi Zhao1
1College of Business and Tourism, Sichuan Agricultural University, Yaan, China
*Corresponding author. Email: 2351007380@qq.com
Corresponding Author
Linjun He
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-102-9_125How to use a DOI?
Keywords
Forest health and wellness tourism; Revisiting intenton; Structural equation model; data analysis
Abstract

As a derivative of health industry, forest health and wellness tourism has proved its positive effect on nature and human body. However, there are differences between forest health and wellness tourism and traditional tourism. It is not only necessary for tourists to obtain high-quality tourism experience, but also necessary to establish their correct and in-depth understanding of forest health and wellness tourism. Based on the cognition-affection- conation theory, this paper studies the factors that affect tourists’ revisiting intention of forest health and wellness base. The results show that: (1) The cognition of forest health elements has a positive effect on destination trust, anticipated joy and revisiting intention; (2) Destination trust and anticipated joy mediate cognition and revisiting intention; (3) In the case of mediation, the direct effect of cognition on revisiting intention will be weakened to be insignificant. This research conclusion will provide some opinions for the daily publicity and popular science education of the forest health case base, so that it can better improve the tourism quality of the forest health case base.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
29 December 2022
ISBN
10.2991/978-94-6463-102-9_125
ISSN
2589-4900
DOI
10.2991/978-94-6463-102-9_125How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Linjun He
AU  - Changtai Lu
AU  - Zhiping Zheng
AU  - Weiyi Zhao
PY  - 2022
DA  - 2022/12/29
TI  - Study on the Influencing Factors of Tourists' Willingness to Revisit the Forest Health and Wellness Tourism
BT  - Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
PB  - Atlantis Press
SP  - 1210
EP  - 1220
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-102-9_125
DO  - 10.2991/978-94-6463-102-9_125
ID  - He2022
ER  -