Analysis on the influencing factors of College Students' irrational consumption

DOI

10.2991/978-94-6463-102-9_150How to use a DOI?

Keywords

Irrational consumption; Consumer needs; Emotions; Consumer guilt

Abstract

With the rapid development of modern technology, economy and Internet, social commodity life is increasingly rich and colorful, among the various consumer psychological behaviors, the proportion of irrationality is also increasing. This research chooses to explore the impact on irrational consumption from three internal customer needs-social needs, pressure relief needs and low-cost needs. At the same time, it explores the regulatory role of emotion in the process of need acting on irrational consumption, and establishes a link between irrational consumption and guilt.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Junfeng Liao
AU  - Xinyuan Zhang
PY  - 2022
DA  - 2022/12/29
TI  - Analysis on the influencing factors of College Students' irrational consumption
BT  - Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
PB  - Atlantis Press
SP  - 1433
EP  - 1439
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-102-9_150
DO  - 10.2991/978-94-6463-102-9_150
ID  - Liao2022
ER  -