Bibliometric research on brand reputation and brand crisis theory

DOI

10.2991/978-94-6463-102-9_110How to use a DOI?

Keywords

brand reputation; brand crisis; bibliometrics; knowledge graph; visualization software

Abstract

This paper uses visual software such as Price law and Citespace to search for brand reputation topics, brand reputation and brand crisis keywords, the relationship between brand reputation and brand crisis, and the relationship between the two and other fields were analyzed by quantitative statistical method. At the same time, the author’s frequency, high citation frequency is analyzed by using NoteExpress document management software, and time zone is analyzed by using visualization software such as Citespace, study on brand reputation and brand crisis.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siruo Fang
AU  - Gangping Feng
AU  - Xiaolu Liu
PY  - 2022
DA  - 2022/12/29
TI  - Bibliometric research on brand reputation and brand crisis theory
BT  - Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
PB  - Atlantis Press
SP  - 1057
EP  - 1064
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-102-9_110
DO  - 10.2991/978-94-6463-102-9_110
ID  - Fang2022
ER  -