Driving Mobile Game Engagement: Factors and User Metrics

DOI

10.2991/aprish-18.2019.35How to use a DOI?

Keywords

engagement, freemium, mobile game

Abstract

This study aims to identify methods to drive engagement with a mobile game by exploring the factors that affect engagement through a literature review and in-depth interviews with experts, and applying Exploratory Factor Analysis. The data are collected from a survey of mobile game players of CV.X, a casual idle clicker game. This study finds our factors of engagement: aesthetics, felt involvement, game mechanics, and endurability. Managers can improve players' engagement by creating an aesthetic aimed for usability of the game, having customization options, creating a cycle of goals and achievement to keep players interested, and creating mechanics that are interesting but not limited to unique and new designs

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Namira Chaldea
AU  - Rambat Lupiyoadi
PY  - 2019/10
DA  - 2019/10
TI  - Driving Mobile Game Engagement: Factors and User Metrics
BT  - Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018)
PB  - Atlantis Press
SP  - 267
EP  - 274
SN  - 2352-5398
UR  - https://doi.org/10.2991/aprish-18.2019.35
DO  - 10.2991/aprish-18.2019.35
ID  - Chaldea2019/10
ER  -