Influence of Exposures, Benefits, and Barriers Toward OTC Medicine Behavior

DOI

10.2991/aprish-18.2019.27How to use a DOI?

Keywords

health belief model, exposure, health information, barrier, benefit, behavior, OTC, Non-OTC, herbal, Structural Equation Modelling

Abstract

This study examines factors affecting consumer behavior toward the use of over the counter (OTC) medicine, including the perceived benefits and barriers affecting their use of OTC and herbal medicines. Variables used in this research are based on the existing Health Belief Model and its derivatives, particularly the result from Jones, et al. (2016) that includes how variables including barriers, benefits, perceived efficacy, and threats influenced behavior regarding the H1N1 vaccine campaign. Focus Group Discussion to 4 OTC and Non-OTC users groups showed that exposure, benefits, and barriers influence consumer behavior toward OTC and non-OTC (herbal) medicines but that efficacy and threats were not significant factors affecting the use of OTC medicines. The focus group discussion results were reconfirmed based on 404 responses to a questionnaire using convenience sampling through digital media. Quantitative results were statistically tested using a Structural Equation Model (SEM) to determine the influence of and the relationship between benefits, barriers, and perceived trust as they affecting behavior toward OTC medicine. The study shows that both perceived benefit and perceived barriers significantly influence behavior both for OTC and herbal medicines while variables regarding perceived trust and exposure do not have a significant impact on the use of OTC or herbal medicines.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Listya
AU  - Yeshika Alversia
PY  - 2019/10
DA  - 2019/10
TI  - Influence of Exposures, Benefits, and Barriers Toward OTC Medicine Behavior
BT  - Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018)
PB  - Atlantis Press
SP  - 219
EP  - 225
SN  - 2352-5398
UR  - https://doi.org/10.2991/aprish-18.2019.27
DO  - 10.2991/aprish-18.2019.27
ID  - 2019/10
ER  -