Analysis and Design of Internal Control on Barter Process in News Website Company
- DOI
- 10.2991/aprish-18.2019.4How to use a DOI?
- Keywords
- Barter; mass media; policies; procedure; internal control; advertisement; website
- Abstract
In the era of technology, the role of mass media in the communication media is very important for disseminating information and promoting companies' products. Companies need to allocate huge marketing costs when they use mass media to market their products. Conversely, mass media require products from companies to fulfill their internal needs and to enhance brand image. The existence of each parties' needs can lead to barter transactions. The problem that can arise in this barter process is the difference between establishing the barter value from the actual value. Also, insufficient barter goods management can harm the company. The purpose of this research is to analyze the barter process at PT. X, one of the mass media companies, to generate policy and procedure recommendations for the implementation of internal control processes and provide valuable information for decision-making. This qualitative case study research on PT.X analyzes data from observations, interviews, and documentation to reach its conclusions. The results showed that there are weaknesses in the barter process at PT. X as shown by the inadequate segregation of duties and the absence of policies. Adequate policies and procedures should be developed to mitigate the risks.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yovita Ariani AU - Lutfi Julian PY - 2019/10 DA - 2019/10 TI - Analysis and Design of Internal Control on Barter Process in News Website Company BT - Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018) PB - Atlantis Press SP - 27 EP - 34 SN - 2352-5398 UR - https://doi.org/10.2991/aprish-18.2019.4 DO - 10.2991/aprish-18.2019.4 ID - Ariani2019/10 ER -