Proceedings of the 22nd International Scientific Conference on Applications of Mathematics and Statistics in Economics (AMSE 2019)

Corporate website evaluation using partial least squares path modelling

Authors
Pavol Kráľ, Peter Laco
Corresponding Author
Pavol Kráľ
Available Online October 2019.
DOI
https://doi.org/10.2991/amse-19.2019.10How to use a DOI?
Keywords
internet, internet presentation, web, corporate website, partial least squares path modeling
Abstract
Almost all businesses and organizations use the World Wide Web in the form of corporate websites. In today’s highly innovative and competitive environment, the level of corporate internet presentations is one of the key success factors. Approaches to corporate website evaluation are very variable. To the best knowledge of the authors, there is no universally accepted and recommended methodology of corporate website evaluation that could be, without any caveats, used in conditions of Slovak small and medium-sized enterprises. The aim of the paper is to fill this gap and propose a methodology tailored to evaluation of websites of Slovak small and medium-sized enterprises. The proposed methodology builds on the previous work of the authors and its core element is a model fitted using partial least squares path modeling.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
22nd International Scientific Conference on Applications of Mathematics and Statistics in Economics (AMSE 2019)
Publication Date
October 2019
ISBN
978-94-6252-804-8
DOI
https://doi.org/10.2991/amse-19.2019.10How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Pavol Kráľ
AU  - Peter Laco
PY  - 2019/10
DA  - 2019/10
TI  - Corporate website evaluation using partial least squares path modelling
BT  - 22nd International Scientific Conference on Applications of Mathematics and Statistics in Economics (AMSE 2019)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/amse-19.2019.10
DO  - https://doi.org/10.2991/amse-19.2019.10
ID  - Kráľ2019/10
ER  -