Communication Strategies in Efforts to Restore Tourism Villages During the Covid-19 Pandemic

Study at Pentingsari Tourism Village, Sleman

DOI

10.2991/aebmr.k.210928.031How to use a DOI?

Keywords

innovation, communication, tourism, strategy

Abstract

This study aims to find out how the communication strategy was carried out by managing the Pentingsari tourism village in Sleman Regency during the Covid-19 pandemic. This is motivated by the absence of tourism activities, which results in no economic turnover in the tourist village so that it affects the income of the local community. This study used a research method with a qualitative approach. Data collection was carried out by interviewing selected informants using a purposive sampling technique and source triangulation to test the validity of the data. The results are summarized using the planning model Assessment, Communication and Analysis, Design, and Action (ACADA) and based on analysis by the author, the processes carried out include: 1) describing the background of the problem, 2) using all communication channels and objectives in maintaining the existence of a tourist village, so that people believe that the discussion of the tourist village of Pentingsari can survive and continue to develop human resources in the current pandemic, 3) conduct deliberations by involving management and tourism village communities, 4) and convey a message of optimism to all village communities to maintain hope and protect the village. Theoretically and practically, this research is expected to provide a reference in the study of communication science and input for tourism village managers.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hendra Dwi Wibowo
AU  - Ismi Dwi Astuti Nurhaeni
AU  - Andre Noevi Rahmanto
PY  - 2021
DA  - 2021/09/30
TI  - Communication Strategies in Efforts to Restore Tourism Villages During the Covid-19 Pandemic
BT  - Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020)
PB  - Atlantis Press
SP  - 157
EP  - 161
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210928.031
DO  - 10.2991/aebmr.k.210928.031
ID  - Wibowo2021
ER  -