Does Cosmetics Start-Up in Indonesia Concern Green Product?

DOI

10.2991/aebmr.k.200514.029How to use a DOI?

Keywords

Business Model Canvas, cosmetics start-up, green products, strengths and weakness analysis

Abstract

Consumer awareness on appearance, beauty, and skincare is rising in the era of consumer behavior 4.0. This condition drives the cosmetics industry to grow rapidly, including the cosmetics start-up as one of the actors in the industry. In the face of intense competition within the industry, start-ups engaged in this business should concern green products to be able to follow the trend of consumers who concern green products. This paper aimed to describe the business model of CV Saesha Cantika and examine its concern on green products. Business Model Canvas (BMC) was applied to map the business model, and Strengths and Weakness (SW) analysis was employed to examine the business model’s concern on green products. This study found that CV Saesha Cantika business model had many areas of improvement concerning green products. As a result, CV Saesha Cantika needs a strategic plan to increase the application of green products that leads to an improved quantity and quality of its cosmetic products.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Andina Oktariani
AU  - Annisa Ramadanti
AU  - Navila Purba
AU  - Noer Azam Achsani
PY  - 2020
DA  - 2020/05/18
TI  - Does Cosmetics Start-Up in Indonesia Concern Green Product?
BT  - Proceedings of the First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019)
PB  - Atlantis Press
SP  - 127
EP  - 130
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200514.029
DO  - 10.2991/aebmr.k.200514.029
ID  - Oktariani2020
ER  -