Value Preposition Canvas Design for Herbal Tea Product BEETEA

DOI

10.2991/aebmr.k.200514.030How to use a DOI?

Keywords

value preposition, business model canvas, herbal tea

Abstract

This research aims to design the value proposition canvas for herbal tea’s product BEETEA with one approach is action research. Value proposition canvas for BEETEA is formed based on several stages, including analyzing the value proposition canvas 0 by conducting in-depth interviews with the owner of the BEETEA to obtain the insights from the business owner. After that an in-depth interview was conducted with consumers intended to create the empathy map from BEETEA’s consumers and then the empathy map is used to form the value proposition canvas 1, for the last step is to weight the main value for BEETEA’s consumers as a result of the research and for input to the producers. The results of this study show that consumers want a variety of flavors and scents. Other than that the consumers also want the addition of features such as straps o tea bags that will make it easier for the consumers to brew the BEETEA and also to add the concentration of BEETEA’s tea color to make it more attractive for the consumers.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ani Nuraisyah
AU  - M. Syamsul Ma’arif
AU  - Okhy Widhasari
PY  - 2020
DA  - 2020/05/18
TI  - Value Preposition Canvas Design for Herbal Tea Product BEETEA
BT  - Proceedings of the First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019)
PB  - Atlantis Press
SP  - 131
EP  - 132
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200514.030
DO  - 10.2991/aebmr.k.200514.030
ID  - Nuraisyah2020
ER  -