Research on Initial Trust Model of Mobile Banking Users

DOI

10.2991/jrarc.2017.7.1.2How to use a DOI?

Keywords

mobile banking, structure assurance, initial trust, sense of experience, trust tendencies.

Abstract

The trust mechanism and trust model of mobile banking is especially urgent because of its high cognitive risk and poor experience. This article studies several key factors that affect the trust mechanism of mobile banking, such as structure assurance, ubiquity, information quality, initial trust, perceived ease of use and experience. The results show that structure assurance is a most important factor influencing trust tendencies, and ubiquity, information quality, perceived satisfaction and perceived ease of use are some other key factors that affect initial trust and experience. The initial trust directly affects the users' sense of experience of mobile banking and decides the tendency of trust, which affects the actual use. Therefore, the mobile phone banks need to pay more attention to the initial sense of trust and experience to promote user acceptance and trust mobile banking services.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - JOUR
AU  - Baolin Sun
AU  - Chaohao Sun
AU  - Chang Liu
AU  - Chao Gui
PY  - 2017
DA  - 2017/04/03
TI  - Research on Initial Trust Model of Mobile Banking Users
JO  - Journal of Risk Analysis and Crisis Response
SP  - 13
EP  - 20
VL  - 7
IS  - 1
SN  - 2210-8505
UR  - https://doi.org/10.2991/jrarc.2017.7.1.2
DO  - 10.2991/jrarc.2017.7.1.2
ID  - Sun2017
ER  -