Volume 7, Issue 1, April 2017, Pages 13 - 20
Research on Initial Trust Model of Mobile Banking Users
Baolin Sun, Chaohao Sun, Chang Liu, Chao Gui
Received 18 February 2017, Accepted 28 February 2017, Available Online 3 April 2017.
- https://doi.org/10.2991/jrarc.2017.7.1.2How to use a DOI?
- mobile banking, structure assurance, initial trust, sense of experience, trust tendencies.
- The trust mechanism and trust model of mobile banking is especially urgent because of its high cognitive risk and poor experience. This article studies several key factors that affect the trust mechanism of mobile banking, such as structure assurance, ubiquity, information quality, initial trust, perceived ease of use and experience. The results show that structure assurance is a most important factor influencing trust tendencies, and ubiquity, information quality, perceived satisfaction and perceived ease of use are some other key factors that affect initial trust and experience. The initial trust directly affects the users' sense of experience of mobile banking and decides the tendency of trust, which affects the actual use. Therefore, the mobile phone banks need to pay more attention to the initial sense of trust and experience to promote user acceptance and trust mobile banking services.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - JOUR AU - Baolin Sun AU - Chaohao Sun AU - Chang Liu AU - Chao Gui PY - 2017 DA - 2017/04 TI - Research on Initial Trust Model of Mobile Banking Users JO - Journal of Risk Analysis and Crisis Response SP - 13 EP - 20 VL - 7 IS - 1 SN - 2210-8505 UR - https://doi.org/10.2991/jrarc.2017.7.1.2 DO - https://doi.org/10.2991/jrarc.2017.7.1.2 ID - Sun2017 ER -