On Perfume Advertisement in Film Art during the Digital Age

DOI

10.2991/icadce-16.2016.212How to use a DOI?

Keywords

digital age; perfume advertisement; film art

Abstract

With the development of the digital age, Advertisement from static to dynamic, from dominant to recessive, film as an effective means of advertising communication,it has its own unique artistry and aesthetics. Embed perfume advertisement into the film's plot, combine the visual experience, smell experience the emotional experience together, to achieve the communication effects silently.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rui Kong
PY  - 2016/05
DA  - 2016/05
TI  - On Perfume Advertisement in Film Art during the Digital Age
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 873
EP  - 875
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.212
DO  - 10.2991/icadce-16.2016.212
ID  - Kong2016/05
ER  -