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501 articles

Research on Korean Idol-Making Industry Based on Culture Industry Theory

Zhaoqi Wang
The Korean pop mature system is well known around the world, and its industrially produced idol groups such as BTS and Blackpink have not only taken Asia by storm, but have even swept Europe and the US, with their works topping iTunes, YouTube and other charts and even breaking records. However, in recent...

How to Narrate China’s Stories Overseas Via Social Media - Take the Dissemination of “Tang Palace Night Banquet” as an Example

Jiayan Shen
Domestically, telling Chinese stories and exporting Chinese culture through social media can enhance people’s political and cultural identity internally. Externally, it is conducive to establishing foreign exchange position and making Chinese voice heard. The “Tang Palace Night Banquet” of 2021 Henan...

Impact of Beauty Influencer Credibility and Parasocial Bonds on Cosmetic Purchase Decisions: A Consumer Analysis

Andi Husnul Khatimah, Muhammad Sobarsyah
This study investigates the impact of beauty influencer credibility and parasocial relationships on cosmetic purchase decisions, focusing on consumer behavior in the digital landscape. Utilizing a quantitative approach, data were collected from 150 Indonesian women aged 16–64 who follow beauty influencers...

An Analysis of Hate Speech Delivery by YouTube Users on Clara Dao’s Shorts Video Content: Impoliteness Theory

Verica Putri Muji Astuti, Sigit Haryanto
This study aimed to find out the target hate speech and to identify the impoliteness strategy and the function of the impoliteness that netizen used to delivery the hate speech in comment section of Clara Dao’s shorts video. The method used in this research is decriptive qualitative research using content...

Elements of Cohesion and Coherence in Chinese Narrative Discourse Texts in Newspapers 国际日报 Guoji Ribao

Cicik Arista, Muhammad F. Masrur, Hans Y. T. Dasion, Subandi Subandi, Yogi B. Adimas, Rendy Aditya
Cohesion and coherence are essential elements that have a role in forming structural coherence and coherence of the meaning of discourse texts. The formation of a coherent structure and semantic relationship cannot be separated from using the correct elements of cohesion and coherence, which are marked...

The Use of Gijougo-Type Mimesis in Mangadouga Youtube Channel フェルミ漫画大学

Ina I. Pratita, Parastuti Parastuti, Rusmiyati Rusmiyati
Technological developments cause manga not only in print but also in digital form (デジタル漫画) and in the form of videos which are often called mangadouga (漫画動画). The development of manga can indirectly trigger manga to be more widely known and attract interest in learning Japanese. Manga as a cultural reflection...

Interpersonal Communication in CBDS Youtube Channel

Ryzalia M. A. Irman, Mulyono Mulyono, Syamsul Shodiq
Knowledge of interpersonal communication is needed to build a relationship. Speakers need to involve empathy or prioritize comfort feelings to interlocutors creating an intimate and pleasant atmosphere. In this study, an analysis of forms of interpersonal communication on the Youtube channel CBDS was...

A Confessional Discourse of Female Senator Responding Slut-Shaming: An Analysis of Illocutionary Acts

Shania S. P. Mulyono, Lina P. Hartanti
This study analyses the use of illocutionary types of BBC Youtube channel ‘You're not fit to call yourself men,’ Sarah Hanson-Young tells senators, where Senator Sarah Hanson-Young was being slut shamed by other members of the parliament. This study uses the descriptive qualitative method. The objectives...

Deixis in Chinese Written Discourse Text in Daily Newspaper 国际日报 Guoji Ribao

Yogi B. Adimas, Muhammad F. Masrur, Subandi Subandi, Hans Y. T. Dasion, Cicik Arista, Rendy Aditya
Reference is deixis following the context of the language so that it always changes and appears in various situations and language events, resulting in the meaning of the reference in one lingual unit being different. This study examines the form of person and time deixis and their forms of reference...

Social Media Change Our Life

Xingzhi Wang
With the development of technology and social media constantly improving, it influenced our life. Also, now it attracts more and more people to use the and now it become a social currency for people. “YouTube and Facebook always dominate the online landscape but the using of YouTube in the majority,...

Identifying the Key Successful Factors of Indonesia Start-Up Using Text Network Analysis

Dini Turipanam Alamanda, Agus Rahayu, Lili Adi Wibowo, Grisna Anggadwita
The Covid-19 pandemic has disrupted many industries but has also fuelled their growth. Many start-ups in Indonesia, in particular, are benefiting from the changing business environment. The purpose of this study is to explore the key factors that Indonesian start-up founders need to consider at the early...
Proceedings Article

Optimization of Content Placement Scheme for Social Media on Distributed Content Clouds

Zhang Qian, Li Runzhi, Lin Yusong, Wang Zongmin
Social networking applications have been more and more popular. The huge demands of bandwidth and storage for social media have brought great challenges to the network engineering. The recently emerged content clouds shed light on this dilemma. Towards the content placement scheme on clouds, partitioning...

The Influence of Digital Technology in the Digital Marketing

Ziqi Zhu
Nowadays, with the rapid development of science and technology, digital technology has been widely used. Many people use kinds of digital platforms, like Amazon, YouTube and Zoom. These digital platforms provide different functions, like online shopping, watching videos, and online meeting. At the same...

The Effectiveness of Using Youtube in Learning the Art of Music

Meyny Kaunang, Yoel Sarongalo
This study aims to obtain data on the effectiveness of the use of Youtube social media in learning the art of music at SMP Negeri 4 Tondano. This research is supported by the theory of the notion of effectiveness, the approach to assessing effectiveness, the notion of social media, the notion of learning,...

Hashtags “Begini tanggapan lesti” (“Here’s How Lesti Responded”) in Viral News on Social Media: Discourse Analysis and its Implications in Indonesian Language Learning in Junior High School

Nadia Aprillia Kartikasari Putri, Yunus Sulistyono, Yakub Nasucha, Markhamah
Purpose: This study aims to describe the viral forms of hashtags “Begini Tanggapan Lesti” (“Here’s How Lesti Responded”) on Social Media and implications in Indonesian learning in junior high school. This topic was chosen because there has been no language research that analyzes hashtag discourse, namely...

An Analysis of English-Indonesian Code-Mixing Used by Marion Jola

Nurmin F. Samola, Agustine C. Mamentu, Viona C. Kemur
This study analyzed Marion Jola’s usage of code mixing in a YouTube video. The writer used the theory proposed by Muysken to identify the different types of code mixing found in the utterance of Marion Jola and to figure out her reasons of using code mixing. Since the data were taken in the form of spoken...

Research on the Influence of TikTok on Teenagers

Jiahong Guo
Nowadays, along with the vast development of social media, such as Twitter, Facebook, and YouTube. More and more new social networking softwares have come to the public’s mind. For example, TikTok. TikTok is an application that is available for everyone to publish their videos, and the length of the...

“Between Us” Webseries Development as Covid-19 Anxiety Disorder Reduction Campaign

Puspita Sari Sukardani, Anam Miftakhul Huda, Gilang Gusti Aji, Vinda Maya Setianingrum, Mutiah
Accelerating the Management of Corona Virus Disease (COVID-19), the Government regulates the Implementation of Large Scale Social Restrictions established by the Minister of Health. Based on Presidential Decree number 11 year 2020 and PP no 21 year 2020 Universitas Negeri Surabaya needs to take a role...

Utilization of Digital Learning Media as Students Learning Alternative Solution

Usman Moonti, Imam Prawiranegara Gani
This study aims to describe the benefits of digital learning media as an alternative solution for student learning, as well as to describe the urgency of using dugutal learning media and the readiness of teachers to use learning media. This research is a qualitative research with literature review method....

Analysis of Online Learning in SMA N 5 Palembang During the Covid-19 Pandemic

Nani Yuliasti, Happy Fitria, Achmad Wahidy
Corona virus diseases 2019 (Covid-19) caused many people to be infected and eventually become victims who died. The government is taking quick steps to break the covid-19 chain by issuing a Learning from Home (BDR) policy. The edmodo application, zoom cloud meeting application, google form, google classroom,...

Development of CAD Fashion Pattern E-modules Using Richpeace Software in Computer Pattern Making Course

Roudlotus Sholikhah, Yashinta Ramadhani
Media is an important component in achieving learning objectives, as well as in the Computer Pattern Making Course which studies CAD fashion pattern making using Richpeace software. The results of initial observations revealed that 45% of students admitted that they had difficulty in finding references...

Reducing the Inner Child level of College Students via Sufistic Guidance and Counseling with Tadabbur Alam Technique

Devi Ratnasari, Mamat Supriatna, Juntika Nurihsan, Agus Taufiq
This study aims to describe the inner child profile in students and analyze its implications for Sufistic guidance and counseling of tadabbur alam techniques. This research uses a qualitative approach with a descriptive method. The research subjects amounted to three active students of Universitas In...

Social Media and Body Image Among High School Students: A Research Proposal

Zhixian Piao
In recent years, teenagers are using social media more and more frequently. Simultaneously, an increasing number of adolescents tend to develop problematic body image spontaneously. Thus, this study focuses on the correlation between social media and body image among adolescents by evaluating adolescents’...

Analyzing Public Sentiment Towards AI: Insights from Video Comments on Bilibili and YouTube - A ChatGPT Case Study

Kaiyang Wang, Xuncheng Wang, Shanshan Li, Menglin Liu
This study examines user attitudes towards AI on the online platforms Bilibili and YouTube, focusing on ChatGPT, an AI-based language model. Through word frequency, sentiment, and topic modeling analysis, user interests, sentiment distribution, and prevalent themes are explored. Bilibili demonstrates...

Popular Culture in Video Content on YouTube

Isabelle Christine Joemono, Roswita Oktavianti
Popular culture means that the media can produce a form of culture, then the public will absorb it and make it a form of culture. The author raises the issue of how popular culture is in video content produced by YouTube content creators in Indonesia. In this study, the author aims to find out how the...

Content Strategies of The Hamzah Family Beginning Entrepreneurs on Youtube in Attracting Viewers

Pingkan Soraya Deby C.S, Ahmad Junaidi
One of the beginner entrepreneurs of the Hamzah Family in creating Youtube channel content can attract or attract viewers to watch his channel account. So, readers who might want to create a channel account can also follow in the footsteps of the Hamzah Family in the process of content creation to uploading....

Student’s Behavior and Performance in Online Learning: The Role of YouTube as a Learning Source

Sutirman Sutirman, Yudit Ayu Respati, Yuliansah Yuliansah, Samsudin Wahab
This study focuses on the use of YouTube as a learning resource in online learning. YouTube, which has been widely used by educators as a learning resource, is considered to have great potential to influence changes in student learning behavior. This study is an explanatory study, which uses a quantitative...

Billiards Marketing Communication Strategy (Redball Billiard Taman Palem Case Study)

Calvin Suteja, Eko Harry Susanto, Sisca Aulia
In the era of the Covid-19 pandemic, there are limitations to being able to leave the house, and there are regulations to keep one another at a distance. Redball Taman Palem makes a communication strategy by creating content through Instagram and YouTube. Educational content and promos are uploaded the...

For Better or for Worse for Females?: A Content Analysis of Gender-Motivated Comments on Social Media Platforms

Xintong Zhou
This research investigates the function of social media as a virtual space that facilitates different expressions of social norms relating to gender. To do this, I conducted a content analysis of the comments below 200 vlogs (or video blogs) produced by female vloggers on two social media platforms-...

The Importance of Research and Science Innovations to Improving Education and Learning Systems

Radia Hafid, Fatmawaty Damiti
The Covid-19 pandemic requires everyone to adapt to new things, including in the world of education, especially in the learning process. The inability to adapt and transform will add to the problem and slow down efforts to achieve the goals of education itself. Therefore, efforts and strategies are needed...

Traditional Arts in YouTube Live Streaming Media

(Case Study of Jaran Thek’s on YouTube Live Streaming)

Oki Cahyo Nugroho, Deny Wahyu Tricana, Niken Lestarini, Pinaryo, Krisna Megantari, Eli Purwati, Ayub Dwi Anggoro
Within the past five years, or since the end of COVID-19, traditional performances have resurfaced in a variety of formats and forms. One such performance is the Jaran Thek, which is one of the Reyog Ponorogo arts that is most well-known to us and is practiced in the southern and eastern parts of the...

Code Switching and Code Mixing in YouTube Channel Speech “Daily Tika Weixun” in China

Hans Y. T. Dasion, Maria Mintowati, Cicik Arista, Rendy Aditya
This research aims to describe the forms and factors that cause code mixing in the speech of YouTube Channel Daily Tika Weixun in China. This research is a descriptive type of qualitative research because the data is in the form of words, phrases, clauses and/or sentences contained in YouTuber Tika’s...

Analysis of Youtube-Based Learning Videos on Volume Building Materials

Krisna Widiastuti, Yulia Maftuhah Hidayati
This study aimed to analyzed the feasibility of YouTube-based learning videos on volumetric material developed by teachers of grade 3 at SDIT Muhammadiyah Alkutsar based on 4 aspects, namely content aspects, linguistic aspects, presentation aspects, and visual aspects. The approach used in this study...

Social Caring Value in “Riri Cerita Anak Interaktif” Youtube Channel: A Content Analysis

Khusnul Khotimah, Yulia Maftuhah Hidayati
This study aimed to analyzed the value of social caring character in Riri Cerita Anak Interaktif (RCAI) YouTube Channel. The method used in this study was content analysis. The data collection techniques used documentation. The data validity test used the triangulation method. The results of this study...

A Comparative Study of Chinese Media Coverage of One-Child Parents’ Old-Age Care Issues

——The Paper and Xinhua News Agency as Examples

Zhaoheng Yang
Based on the current situation and sorts of plights faced by one-children under the newly revised “family planning” policy, this paper reads, analyzes, and compares the past studies on “the problem of one-child parents’ old-age care” in The Paper (澎湃新闻in Chinese)and Xinhua News Agency (abbr. Xinhua in...
Proceedings Article

Terrorism Detection From Social Media

Rishabh Tibrewal, Savna Tripathi, Tanya Srivastava
Research has shown that social media platforms on the internet such as Twitter, Facebook, Youtube, Reddit, blogging platforms have become a breeding ground for terrorist organisations to spread their beliefs and agenda, and recruit members by reaching audiences far beyond the country borders. Concerns...

Learning From Home Video Tutorial for Computer Graphic Courses

Tri C. Kusumandyoko, Fera Ratyaningrum, Siti Mutmainah
Lectures during the COVID-19 pandemic have obstacles that need to be found for practical solutions. Computer Graphics as a practicum subject in normal conditions is usually carried out by the lecturer’s direct instruction method as the tutor. This method turned out to be ineffective in the Learn From...

The Implementation of Digital Marketing towards Brand Awareness

Evi Husniati Sya'idah, Tontowi Jauhari, Nanin Sugiarti, B Dewandaru
The phenomenon of digital marketing becomes a promising opportunity for the marketers; especially in husbandry sectors. They do not want to lose this opportunity. They used to promote their product through conventional way by selling directly to the prospective buyers. Yet; Ayamjoper.id as the startup...

Hoerbuch–Deutsch: Maerchen on Youtube as Additional Material for Listening Skills for Students of the German Literature Study Program

Rr. Dyah Woroharsi Parnaningroem, Fahmi Wahyuningsih, Lutfi Saksono
As is known, the Covid–19 pandemic has changed the way of teaching and learning. In learning listening skills, many teachers or lecturers use social media such as YouTube. This study discusses the exercises that can develop listening skills teaching materials obtained from audiobooks (Hoerbuch–Deutsch)...

A Content Analysis in the Studies of YouTube about Panic Buying Bear Brand Milk Video in COVID-19 Pandemic Era

Iwan Supriyadi, Irmawan Rahyadi, Yohanes Arie Kuncoroyakti
This study aims to determine the public’s response, how the video can inspire and boost product branding on the market, and the most influential recommendations. This research methodology uses qualitative content analysis with data collection using the purposive sampling technique with reporting criteria...

Directive Speech Acts in Najwa Shihab’s YouTube Dialogue and Their Relevance to Indonesian Teaching Materials in Junior High Schools

Isnaeni Nurmalia, Gallant Karunia Assidiq
The purpose of this study is to relevanize the directive speech acts in Najwa Shihab’s YouTube dialogue entitled Ngobrolin Kebocoran Data, Gaya Hedon Polisi, Pro Kontra BBM Naik (Talking about data leaks, Police Hedon Style, and Pros and Cons of Fuel Rise) on the learning of persuasion texts containing...

Success Factors of Cultural Output Short Videos

Take the YouTube Video of Dianxi Xiaoge as an Example

Quan Yin
In the Internet era, the form of short videos is more helpful for overseas audiences to understand Chinese culture. This paper mainly adopts the text analysis method and case study method to study the success factors of short videos of cultural output, and selects the YouTube blogger Dianxi Xiaoge for...

Critical Discourse Analysis (CDA) of Science Communication Based on Local Wisdom in the ‘Chronicles’ Content by Bagus Muljadi

Nurwijaya Hariadi, Alem Febri Sonni, Muhammad Akbar
This study aims to conduct a Critical Discourse Analysis (CDA) of the YouTube content series ‘Chronicles’ hosted by Bagus Muljadi. The focus of the analysis is on how science communication based on local wisdom is constructed and represented in the discourse of these videos. Using Theo Van Leeuwen’s...
Proceedings Article

Diffusion of Tourism Innovation in “Air Jangkang Reclamation Village Bangka Regency

Ferdiana
Air Jangkang Village Reclamation is one model of environmental management of ex-mining land. Managed by PT. TimahTbk is used as a productive, educative, tourism-oriented and sustainable land. This innovation has succeeded in bringing the Bangka Regency Government to Achieve the TOP Award for the KIPP...

Strengthening Digital Citizenship Values in Pancasila dan Civics Learning in the 21st Century

Fatimah, Dedy Ari Nugroho
The main problem in this research is that developments in the field of information technology bring various influences such as in the form of community participation when using digital media so that the idea emerges, namely the concept of digital citizenship. In order for digital citizenship to be utilized...

Customer Engagement of Athleisure Brands in the Indian Market Using Netnography as a Research Tool

Pratik Ghosh, M. Sriram, Kerena Anand, K. Jacob Joseph
The study employs netnography as a tool to measure the use of digital media strategies, components of branding communication, and the impact of digital interaction on consumers’ behavior. Netnography was utilized as the primary research approach to analyze customer engagement with athleisure brands in...

The Role of Short Video Platforms in Social Education

Cody Wu
The educational potential of short video platforms has attracted increasing scholarly and public attention, yet their effectiveness and challenges remain insufficiently addressed. This paper analyzes the dual role of platforms such as TikTok and YouTube Shorts in promoting social education, focusing...

The Interpretation of Duke Zhuang Wu Sheng in Zuo Zhuan and the Superstition Behind It

Shuoyao Ni, Wenting Zhao
Because of the age and the abbreviated records, wu sheng (寤生), which first appeared in Zuo Zhuan (左传), still has unclear interpretations and different way of saying. Sheng (生) means birth or giving birth to in Chinese, while the meaning of wu (寤) is controversial. This paper compiles the main views on...

Hate Speech Pattern of Youtube Viewer Comments on Najwa Shihab Channels in the 2019 President and Vice President of the Republic of Indonesia General Election Campaign Discussion

Subyantoro, Tsalisa Yuliyanti
Hate speech develops on social media, one of which is YouTube. One of the YouTube channels, Najwa Shihab, contains shows and comments on political issues in Indonesia, one of which is the 2019 presidential election campaign. Hate speech in comments on the Najwa Shihab channel forms speech patterns. They...

Performing Critical Thinking: Evidence from Students’ Stories

Mister Gidion Maru, Donal Matheos
The flourish of the disruptive era has defined critical thinking to be crucial element to be incorporated in the education. This article reports the exploratory efforts to reveal university students’ preference and challenge to express their critical thinking skill in their learning process and social...