Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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Content Strategies of The Hamzah Family Beginning Entrepreneurs on Youtube in Attracting Viewers

Authors
Pingkan Soraya Deby C.S1, Ahmad Junaidi1, *
1Faculty of Communication, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: ahmadd@fikom.untar.ac.id
Corresponding Author
Ahmad Junaidi
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.199How to use a DOI?
Keywords
Youtube; Content Strategy; Hamzah’s Family
Abstract

One of the beginner entrepreneurs of the Hamzah Family in creating Youtube channel content can attract or attract viewers to watch his channel account. So, readers who might want to create a channel account can also follow in the footsteps of the Hamzah Family in the process of content creation to uploading. A novice entrepreneur is someone who has just started a buying and selling business as well as a production business in which the aim is to make a profit. Hamzah’s family is one of the public Youtubers with 129k subscribers. Loading video content that inspires many people by creating content about selling ideas, cooking ideas, snack ideas that are easy to imitate, fast, and delicious. The background is about developments around technology that impact human life, namely new media. The positive impact is that it is used wisely to sort out information, news or shows as needed. Youtube is a new media that can allow users to share photos, videos, and interact with many people.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.199
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.199How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Pingkan Soraya Deby C.S
AU  - Ahmad Junaidi
PY  - 2022
DA  - 2022/04/21
TI  - Content Strategies of The Hamzah Family Beginning Entrepreneurs on Youtube in Attracting Viewers
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1248
EP  - 1252
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.199
DO  - 10.2991/assehr.k.220404.199
ID  - C.S2022
ER  -