Proceedings of the Widyatama International Conference on Engineering 2024 (WICOENG 2024)

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Instrument of Product Success: A Tool to Measure the Success of Products

Authors
Trifandi Lasalewo1, *, Subagyo2, Budi Hartono1, 2, Hari Agung Yuniarto1, 2
1Department of Industrial Engineering, Universitas Negeri Gorontalo, Gorontalo, Indonesia
2Department of Mechanical and Industrial Engineering, Universitas Gadjah Mada, Yogyakarta, Indonesia
*Corresponding author. Email: trifandilasalewo@ung.ac.id
Corresponding Author
Trifandi Lasalewo
Available Online 29 December 2024.
DOI
10.2991/978-94-6463-618-5_23How to use a DOI?
Keywords
Product Success; Instrument; Brislin’s Seven Steps; Manufacturing Industry
Abstract

A successful product is a product that can fulfill the needs, wants, and expectations of its consumers. The success of a product, among others, is seen from the size of the product’s market share. To assess the potential success of a product based on consumer desires, a questionnaire is needed that can be used as an effective measuring tool. This questionnaire is designed to capture qualitative and quantitative data on consumer preferences, expectations, and perceptions of the product.

Based on various previous studies on successful products, several variables were obtained that could be generated as variables of successful product measures, which were then arranged as questions on the questionnaire. However, producing a questionnaire measuring product success is not as easy as imagined. This is due to the different language sources and perceptions of the product from the researchers. To facilitate the process of translating the questionnaire as an instrument for measuring product success research, the seven steps of Brislin can be used as a measuring tool to produce a product success questionnaire.

This study aims to produce an instrument to measure product success based on variables generated in previous research. Using Brislin’s steps and methods, an instrument was produced to measure whether a product is successful or not, especially for use in the manufacturing industry.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Widyatama International Conference on Engineering 2024 (WICOENG 2024)
Series
Advances in Engineering Research
Publication Date
29 December 2024
ISBN
978-94-6463-618-5
ISSN
2352-5401
DOI
10.2991/978-94-6463-618-5_23How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Trifandi Lasalewo
AU  - Subagyo
AU  - Budi Hartono
AU  - Hari Agung Yuniarto
PY  - 2024
DA  - 2024/12/29
TI  - Instrument of Product Success: A Tool to Measure the Success of Products
BT  - Proceedings of the Widyatama International Conference on Engineering 2024 (WICOENG 2024)
PB  - Atlantis Press
SP  - 214
EP  - 222
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-618-5_23
DO  - 10.2991/978-94-6463-618-5_23
ID  - Lasalewo2024
ER  -