Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023)

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Effect of Marketing Mix through Social Responsibility on Housing Industry Performance

Authors
Vicki Dwi Purnomo1, *
1Master of Law Program at Widya, Mataram University, Yogyakarta, Indonesia
*Corresponding author. Email: Vickydepe@gmail.com
Corresponding Author
Vicki Dwi Purnomo
Available Online 31 December 2023.
DOI
10.2991/978-2-38476-176-0_64How to use a DOI?
Keywords
Mix; Marketing; Influence
Abstract

Basically the construction of housing and settlements is the responsibility of the community, while the government's obligation is to guide, regulate and organize guidance as well as provide various assistance and other incentives that can encourage the creation of a more exciting development climate. This research uses a quantitative methodology which consists of the following parts: Research Design; Study Respondents; sampling techniques; Research Instruments; Instrument Validity and Reliability; data collection; procedures; and Statistical Treatment. This study aims to fill the gap between operational marketing and company performance with insufficient answers about the social responsibility of small and medium enterprises in Indonesia. This research sees that there are three reasons for the importance of social responsibility and the need for it to be implemented for micro-enterprises. Companies / micro are part of the community and therefore it is only natural that micro companies also pay attention to the interests of the community.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2023
ISBN
10.2991/978-2-38476-176-0_64
ISSN
2352-5398
DOI
10.2991/978-2-38476-176-0_64How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Vicki Dwi Purnomo
PY  - 2023
DA  - 2023/12/31
TI  - Effect of Marketing Mix through Social Responsibility on Housing Industry Performance
BT  - Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023)
PB  - Atlantis Press
SP  - 449
EP  - 460
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-176-0_64
DO  - 10.2991/978-2-38476-176-0_64
ID  - Purnomo2023
ER  -