Mechanism of information model development for company brand assessment within marketing strategy
Authors
Galina Astratova, Evgenii Sinicin, Elena Toporkova, Ludmila Frishberg, Irina Karabanova
Corresponding Author
Galina Astratova
Available Online June 2017.
- DOI
- 10.2991/ttiess-17.2017.4How to use a DOI?
- Keywords
- brand, trademark, intellectual property, intellectual property valuation, marketing, marketing strategy
- Abstract
Intellectual property is one of the main components of a marketing strategy in the assessment of a brand value.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Galina Astratova AU - Evgenii Sinicin AU - Elena Toporkova AU - Ludmila Frishberg AU - Irina Karabanova PY - 2017/06 DA - 2017/06 TI - Mechanism of information model development for company brand assessment within marketing strategy BT - Proceedings of the International Conference on Trends of Technologies and Innovations in Economic and Social Studies 2017 PB - Atlantis Press SP - 20 EP - 25 SN - 2352-5428 UR - https://doi.org/10.2991/ttiess-17.2017.4 DO - 10.2991/ttiess-17.2017.4 ID - Astratova2017/06 ER -