Impact of Regional Media on Public Opinion

DOI

10.2991/tphd-18.2019.53How to use a DOI?

Keywords

public opinion; impact; stereotype; pluralism of opinions; regional press; mass consciousness

Abstract

The article presents a study to determine the methods of influence of the regional press on public opinion in order to identify the technology of managing public life in general, ranging from political and legal to interpersonal impact. The relevance of this study is due to the formation and functioning of a person in a mega-information space created by mass media. The study is based on a system-structural analysis and synthesis of information on the impact of media on public opinion. The authors highlighted the preponderance of single-minded opinions when the audience receives one-sided and often distorted information; the reliance on pluralism of opinions when a quantitative advantage is created on the side of judgments that are beneficial for the customer; the formation of stereotypes, which is one of the most effective and efficient methods of manipulating human consciousness; the repetition of information. Each of the identified methods of influencing consciousness successfully performs its functions on the pages of the regional press. Using various methods of influence on public opinion, the regional press has a significant impact on the perception, understanding, assimilation of the material and, as a result, a stronger impact on the mass consciousness. Knowledge gained through the press compliments a person's natural life experience. Based on the analysis of the information, the factors on which the position of the regional press depends have been revealed.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Elvira R. Mikhaylova
AU  - Inna B. Getskina
PY  - 2019/04
DA  - 2019/04
TI  - Impact of Regional Media on Public Opinion
BT  - Proceedings of the International Conference "Topical Problems of Philology and Didactics: Interdisciplinary Approach in Humanities and Social Sciences" (TPHD 2018)
PB  - Atlantis Press
SP  - 276
EP  - 279
SN  - 2352-5398
UR  - https://doi.org/10.2991/tphd-18.2019.53
DO  - 10.2991/tphd-18.2019.53
ID  - Mikhaylova2019/04
ER  -