Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)

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Young Coconut Trader Marketing Strategy During the Pandemic

Authors
Muhammad Syaifulloh1, *, Slamet Bambang Riono1, Suci Nur Utami2
1Department of Management, Universitas Muhadi Setiabudi, Brebes, Indonesia
2Department of Agribusiness, Universitas Muhadi Setiabudi, Brebes, Indonesia
*Corresponding author. Email: msyaifulloh@umus.ac.id
Corresponding Author
Muhammad Syaifulloh
Available Online 11 November 2022.
DOI
10.2991/978-2-494069-09-1_57How to use a DOI?
Keywords
Out online advertising; Direct marketing; Personal selling
Abstract

The prestige of coconut water is now increasing along with many people who believe that coconut water can Covid-19 should also not be disseminated. Various ways are done to increase the body’s resistance so that it is not easily infected with Covid-19. The goal of this research was to finding out and analyze the marketing strategy of young coconuts. The strategy utilized in this study during the Covid 19 pandemic was a descriptive method combining data collection techniques by means of observation and interviews. The total population and sample in this study were 43 young coconut traders spread across Tegal City, Tegal Regency and Brebes District. This A descriptive method was being used in conjunction with a descriptive method to accomplish the research. The results showed that Young Coconut Traders had completed all parts of the technique in marketing activities. Merchants have done online advertising, direct marketing, and personal selling well. These results can implicitly direct and make the right decisions about the means that can be used by merchants as the main source of marketing tools.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 November 2022
ISBN
10.2991/978-2-494069-09-1_57
ISSN
2352-5398
DOI
10.2991/978-2-494069-09-1_57How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Muhammad Syaifulloh
AU  - Slamet Bambang Riono
AU  - Suci Nur Utami
PY  - 2022
DA  - 2022/11/11
TI  - Young Coconut Trader Marketing Strategy During the Pandemic
BT  - Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)
PB  - Atlantis Press
SP  - 492
EP  - 500
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-09-1_57
DO  - 10.2991/978-2-494069-09-1_57
ID  - Syaifulloh2022
ER  -