Communication Strategy in Promoting Batujaya Section Site as A Cultural Tourist Destination in Karawang District

DOI

10.2991/assehr.k.201209.130How to use a DOI?

Keywords

Communication Strategy, promotion of cultural tourism, Batujaya Baths

Abstract

The potential of the Batujaya Temple Site with the spread of the temple has historical, scientific, educational, religious and cultural values, has the opportunity to be developed as a cultural tourism attraction. Maintained by the Banten Cultural Preservation Agency. In the future development there will be problems including promotion in tourism which is not carried out by related agencies, lack of knowledge about physical problems such as inadequate road access, clues and nameplates, unclear site locations, migrant communities are less aware of the existence of the Batujaya Temple Site. Data collection methods: field observations, interviews and literature studies. The findings of the Batujaya Temple Site have the potential for attraction as a cultural tourism destination, managed by the Banten Cultural Preservation Conservation Agency. The conclusion is that the communication strategy through promotion using social media and websites can introduce this site to local and foreign tourists.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mikail Occultisan
AU  - Yugih Setyanto
PY  - 2020
DA  - 2020/12/12
TI  - Communication Strategy in Promoting Batujaya Section Site as A Cultural Tourist Destination in Karawang District
BT  - Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
PB  - Atlantis Press
SP  - 826
EP  - 828
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201209.130
DO  - 10.2991/assehr.k.201209.130
ID  - Occultisan2020
ER  -