Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)

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The Perception of Generation Z towards Corporate Social Responsibility Plus Scholarship Program of PT. Djarum Indonesia

Authors
Melissa, Wulan Purnama Sari
Corresponding Author
Melissa
Available Online 12 December 2020.
DOI
10.2991/assehr.k.201209.059How to use a DOI?
Keywords
Corporate Social Responsibility, Gen Z, Perception, Public Relations
Abstract

The role of Public Relations in a company or organization id crucial in building a good relation with society. PT. Djarum Indonesia with their Corporate Social Responsibility Program demonstrates their concerns towards environment by holding some useful programs; one of the programs is Djarum Plus Scholarship for undergraduates from several provinces who perform excellent academic achievements. This research aims to obtain information and to describe the perception of gen Z towards Corporate Social Responsibility Program of PT. Djarum Indonesia in education field. The theories used in this research are public relation, Corporate Social Responsibility, perception and Generation Z. This research utilizes qualitative descriptive method. The population in this study is Generation Z in DKI Jakarta. The sample studied was 130 respondents. The sampling technique used is probabilty sampling with simple random sampling technique. The data is collected online by spreading Google Form questionnaire. This research concludes that the perception of Generation Z towards Corporate Social Responsibility Program of PT. Djarum Indonesia is a good program now that this program helps society to get education. Therefore, Gen Z positively accept this program.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 December 2020
ISBN
978-94-6239-294-6
ISSN
2352-5398
DOI
10.2991/assehr.k.201209.059How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Melissa
AU  - Wulan Purnama Sari
PY  - 2020
DA  - 2020/12/12
TI  - The Perception of Generation Z towards Corporate Social Responsibility Plus Scholarship Program of PT. Djarum Indonesia
BT  - Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
PB  - Atlantis Press
SP  - 391
EP  - 395
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201209.059
DO  - 10.2991/assehr.k.201209.059
ID  - 2020
ER  -