Digital Public Relations Campaign in Developing the Image of the Indonesian Solidarity Party (PSI) in the 2019 General Election

DOI

10.2991/assehr.k.201209.153How to use a DOI?

Keywords

Public Relations, digital, campaign, image of political parties

Abstract

The development of the reform era in Indonesia is certainly accompanied by the need for greater political participation and demands the institutionalization of a several new channels, including the formation of new political parties. Until 2019, many political parties were formed and followed the General Election. One of them is the Indonesian Solidarity Party (PSI). In the 2019 elections, PSI became a new party that was able to gain success by passing the Election with a fairly high percentage. This success certainly cannot be separated from the Digital Public Relations Campaign strategy promoted by PSI. Therefore, by using descriptive qualitative research methods, the writer wants to describe how the Digital Public Relations Campaign’s influence in developing the PSI image in the 2019 Election. The purpose of this research is to discover the Digital PR Campaign that is applied in developing the PSI image, find out how the digital design messages, and find out the supporting and inhibiting factors of delivering Digital PR Campaign messages. The data analyzed were the results of interviews with three PSI representative sources, direct observation of the results of the PSI digital campaign, as well as a review of documents relating to PSI. The results of this study indicate that PSI has implemented the stages of Public Relations optimally and pays attention to what are the important elements of the success of a PR Campaign so that in the end the Digital PR Campaign has a positive impact on the image of PSI in the 2019 Elections.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Imelda Junita
AU  - H.H. Daniel Tamburian
PY  - 2020
DA  - 2020/12/12
TI  - Digital Public Relations Campaign in Developing the Image of the Indonesian Solidarity Party (PSI) in the 2019 General Election
BT  - Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
PB  - Atlantis Press
SP  - 969
EP  - 973
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201209.153
DO  - 10.2991/assehr.k.201209.153
ID  - Junita2020
ER  -